In their Culture Audit (a key component of the Best Com- panies evaluation process) they state, "There is no hard data that can ever prove that a free lunch and a multicultural, campus-like environment con- tribute to the organization's success and profit. What can be proven is that Google is growing at an immense pace - retention of employees is high, attrition is low and revenues are strong ($6.1B in 2005). People are eager to work at Google and applications to our job openings are exceedingly high (approximately 1,300 resumes a day)."
Google's employees confirm what is reported in the Culture Audit, with 95% of the employees who responded to the employee survey part of the Best Com- panies evaluation process saying, "Taking everything into account I'd say this is a great place to work." That's an extraordinary sentiment for a fast paced, stressful yet exhilarating work environment. Even people who leave Google to try something different do so reluctantly (SF Chronicle, 1/7/07).
Google's leaders have figured out the formula that works for them by treating people with respect, supporting their creative endeavors, and working hard to adhere to their motto of "Don't be evil". It's not magic, or rocket science or paternalism or entitlement. In some ways it is plain common sense. As they explain in their Culture Audit: "Our employees, who call themselves Googlers,