Preview

Google Swot Analysis

Better Essays
Open Document
Open Document
1436 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google Swot Analysis
SWOT analysis of Google
This is a Google Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Google Inc. Internet Worldwide U.S. Eric Schmidt and Larry Page $ 50.17billion(2012) $ 10.7billion(2012) 53,861 (2012) Apple Inc., Facebook Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. Advertising revenues from Ad Words generate almost all of the company's profits. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of Google

Google SWOT analysis 2013
Strengths
1. Open source products and services 2. Quality and customer experience are the primary objects 3. Financial situation 4. Access to the widest group of internet users worldwide 5. Strong patents portfolio 6. Product integration 7. Culture of innovation

Weaknesses
1. Relies on one source of income 2. Unprofitable products 3. Patent litigations

Opportunities

Threats

1. Growing number of mobile internet users 2. Obtaining patents through acquisitions 3. Driverless electronic cars 4. Growing into electronics industry 5. Google fiber cables

1. Growing number of mobile internet users 2. Unprofitable products 3. EU antitrust laws 4. Competition from Microsoft

Strengths
1. Open source products and services. As the company states:” Google’s mission is to organize the world’s information and make it universally accessible and useful.” The same is with almost any of Google products. Let it be Google maps, calendars, drive, OS or the advices how to rank better in a search index. Google’s products can
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Iphone: Surviving the Shakeout
    • 5061 Words
    • 21 Pages

    Iphone: Surviving the Shakeout

    MacDailyNews. NPD: Apple retains huge lead with 75.6% share of U.S. music player market. 4 June 2008 . Macworld 2007 Keynote. By Steve Jobs. Perf. Steve Jobs. Moscone West, San Francisco. 2007. Millward Brown. "BrandZ Top 100." Report. 2008. Reuters. Japan 's NTT DoCoMo to tie up with Google. Press release. Tokyo: Reuters, 2007. RIM. "BlackBerry Connect Software." Research in MNotion. 4 June 2008 . Rose, Frank. "Battle for the Soul of the MP3 Phone." Wired Magazine November 2005. Vodafone. Who we are. 4 June 2008 . Wray, Richard. "O2 wins Apple iPhone deal ‐ at a hefty price." The Guardian 17 September 2007. "Competition, Compatibility, and Standards: The Economies of Horses, Penguins, and Lemmings" by Joseph Farrell and Garth Saloner. 1987 Antitrust in Software Markets with Michael L. Katz, in Competition, Innovation and the Software Monopoly, 1999…

    • 5061 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    team prospectus
    • 3514 Words
    • 10 Pages

    team prospectus

    Intro: A description of how wide the Microsoft’s products are used in our daily life followed by a question how Microsoft could be so successful.…

    • 3514 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Google Stock Report
    • 2032 Words
    • 9 Pages

    Google Stock Report

    Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits…

    • 2032 Words
    • 9 Pages
    Better Essays
    Read More
  • Good Essays

    Goggle Organizational and Industry Analysis
    • 6024 Words
    • 25 Pages

    Goggle Organizational and Industry Analysis

    Google has created the most popular search engine and organized the information in such a manner that it has created a sustainable competitive advantage as is clear from the fact that although the search engine was started in 1997, the company is still having its domination in the search engine market with a market share of 67.5% in Feb. 2013 as per the data released by comScore, the leading (comScore, 2013: Mar. 13). Company has created a first mover advantage by aggressively building its search engine by adding to it Google Books, Google Scholar, Google Finance, Google News, Google video, Google Images etc. which helped the user search with specific key words. The company has been able to sustain its competitive advantage as is also clear from the fact that General Sentiment, a social analytical company has ranked Google topping the list of brands with a brand value of $756.6 million even surpassing Apple’s brand value (Reisinger, 2012: Aug. 2). This is a result of its innovative products and heavy expenditure on sales and marketing. Google invested $6.143 billion in 2012 on sales and marketing which is 12.2% increase over investment of $4.589 billion in 2011 on sales and marketing (Google, 2012: n.d). There was addition of advertising expenses of $288 million in 2012 (Google, 2012: n.d) which is a reflection of how the company invests in brand building of its products. The diversification move undertaken by the company is the result of innovation at Google and extensive research and development with R&D expenses continuously increasing from $3.8 billion in 2010 to $5.2 billion in 2011 and $6.8 billion in 2012 (Google, 2012: n.d). Although there were initial problems with the…

    • 6024 Words
    • 25 Pages
    Good Essays
    Read More
  • Powerful Essays

    HTC case
    • 2383 Words
    • 10 Pages

    HTC case

    3. Partnering with industry leaders in technology (Google and Microsoft) and telecommunications (the world´s largest telecom service provider).…

    • 2383 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Inside the Mind of Google
    • 1046 Words
    • 5 Pages

    Inside the Mind of Google

    The world’s most powerful Technology Company was co-founded by two Stanford University graduates in 1998. Both Larry Page and Sergey Brin, the Google guys, met while studying at Stanford University as PhD candidates. From the beginning Google’s mission statement was, “to organize the world's information and make it universally accessible and useful.” Google currently runs over one million servers and processes one billion search requests of user generated data every day. One of the most noticeable traits of Google is its rapid growth in recent years, which has triggered numerous acquisitions and partnerships that go beyond its search engine. Google offers online productivity software, social networking tools, web browser, photo organization and editing, and instant messaging applications.. Not only has Google managed to be a very successful company it has also managed to come on top as one of the best companies to work for. Google year after year comes in as one of the top 5 companies to work for on Fortune’s list of top 100 companies to work for. With perks like free food, free massages, free laundry service, and always-casual attire who wouldn’t want to work for Google? Google also leads the development of the Android mobile phone operating system and is currently one of the most visited sites in the world making it one of the most successful businesses of our time.…

    • 1046 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Swot Analysis
    • 442 Words
    • 2 Pages

    Swot Analysis

    Although ADP (Automatic Data Processing) is one of the leading providers of business outsourcing solutions, it has weaknesses that negatively affect the company. One significant aspect of ADP is that the company has clients in many foreign countries, but less than only 20% of ADP’s revenues come from other regions of the world. The company has been majorly focusing on customers’ needs here in the US, keeping their clients up to date with the current laws and regulations (their HR department) and making payroll processing convenient. What they lack, though, is a diversified geographic. It’s important to concentrate on the US operations, but other countries have specific issues that may need to be handled differently. If ADP wants to expand and take full advantage of their services, they ought to pay more attention to their geographic diversification.…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    SWOT Analysis SalesForce
    • 3047 Words
    • 10 Pages

    SWOT Analysis SalesForce

    Oracle has four key strengths as a business, geographic diversity, Industry leading services and products, high margins, and an ability to generate significant cash flows.…

    • 3047 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Yahoo Swot Analysis
    • 414 Words
    • 2 Pages

    Yahoo Swot Analysis

    Strong code of ethics around six values, excellence, innovation, customer fixation, team work, community and fun.…

    • 414 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    SWOT Analysis
    • 324 Words
    • 3 Pages

    SWOT Analysis

    Participate in class activities and group discussions. Most importantly keep an open mind, Clarify the level of qualification.…

    • 324 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Google Case Study
    • 523 Words
    • 3 Pages

    Google Case Study

    Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google is an organization that always takes risk, because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project because they have a kernel it can payoff someday.…

    • 523 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Htc in 2009
    • 1459 Words
    • 6 Pages

    Htc in 2009

    | * Lack of original OS * Dependence on Microsoft * Scarce presence in the US market…

    • 1459 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Google Case Study
    • 3300 Words
    • 14 Pages

    Google Case Study

    Google has great brand Identification similar to Xerox and Q-tip. People do not make photo- copies. They Xerox. People do not use cotton swabs. They use Q-tips. Now, people no longer search the web for things. They Google! This brand identification gives Google a competitive advantage over other would be search engines.…

    • 3300 Words
    • 14 Pages
    Good Essays
    Read More
  • Good Essays

    The Google Case Study – Differentiation in a Commodity Market
    • 3914 Words
    • 16 Pages

    The Google Case Study – Differentiation in a Commodity Market

    How can a business solve the dilemma to differentiate, while also leveraging maximum economies of scale in a commodity market? This case study of Google doesn’t focus on specific innovations, but instead looks at how and where Google chooses to innovate. We will explain what defines strategic value chain elements for Google, Google’s two strategies of dominating or commoditizing these elements, and how this approach affects product and service innovation as well as partnerships and strategic positioning. In our analysis we share lessons-learned of how and where telecoms can copy Google’s approach, what does not work and why, and how telecoms can leverage similar strategic approaches in their markets through orthogonal business models…

    • 3914 Words
    • 16 Pages
    Good Essays
    Read More
  • Good Essays

    Microsoft
    • 1951 Words
    • 8 Pages

    Microsoft

    The company that I am going to discuss in this case study is the IT firm ‘Microsoft’. Microsoft was originally founded by Bill Gates and Paul Allen in 1975. It is a public multinational corporation which is headquartered in Redmond, Washington in the USA. Its aims are to develop, manufacture, license and support a wide range of products and services that are related to computing through its various product divisions. Microsoft is an example of a well-known monopolistic power. A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity. There is a direct relationship between the proportion of people using a product and the demand for that product. A monopoly can play a crucial role in the development or acquisition of market power. Over the years, Microsoft began to dominate the home computer operating system market MS-DOS in the mid-1980s, which was then followed by the Microsoft Windows line of operating systems.…

    • 1951 Words
    • 8 Pages
    Good Essays
    Read More

Related Topics