Google Strategy in 2010

Topics: Google, Google search / Pages: 7 (1538 words) / Published: Oct 31st, 2013
Google Strategy in 2010
Juliette Williams
Baker College

Table of Contents

Overview 3

Company Mission Statement 4

Internal/External Analysis 5

Strategic Implications 7

Financial Goals and Objectives 8

Recommendations/Implementation 9

References 10
Google Inc. (Google), incorporated in September 4, 1998, is a global technology company focused on improving the ways people connect with information. The Company generates revenue primarily by delivering online advertising. As of December 31, 2011, the Company’s business was focused on areas, such as search, advertising, operating systems and platforms, and enterprise. Businesses use its Ad-Words program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network use its Ad-Sense program to deliver relevant advertisements that generate revenue. In June 2011, the Company launched Google+, a way to share online. As of January 2012, over 90 million people had joined Google+. In April 2011, the Company acquired PushLife. In September 2011, the Company acquired Zagat. In December 2011, the Company, Kohlberg Kravis Roberts & Co. L.P. (together with its affiliates, KKR), and Recurrent Energy announced an investment in a portfolio of solar photovoltaic (PV) facilities serving the Sacramento Municipal Utility District (SMUD). In May 2012, Google Inc. acquired Motorola Mobility Holdings, Inc.(MMI). On July 31, 2012, it acquired marketing start-up Wildfire. In September 2012, it acquired VirusTotal and Nik Software. In February 2013, Google acquired Channel Intelligence, Inc. one of the consolidated companies of ICG Group Inc. In April 2013, Google Inc acquired Wavii. In May 2013, Google Inc acquired an undisclosed minority stake in LendingClub Corp (

References: Google Corporate Website. Retrieved from Karmasnack Website. Retrieved from Reuters Website. Retrieved from Thompson, A., Peteraf, M., Gamble, J., Strickland, A.J. (2010) Crafting & Executing Strategy: The Quest for Competitive Advantage Concepts and Cases, 18th edition Yahoo! Finance Website. Retrieved from

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