Google Strategic Management Essay

Topics: Google, Web search engine, Google search Pages: 30 (6333 words) Published: October 25, 2009
[pic]

[pic]

[pic]

Lecturer: Dr Eric Kuan
Student Name: Ng Chee Kng Mike
Student ID: 06027964
Batch No: BBME1 0639A

[pic]

Content Page

| |Page No | |Acknowledgements |4 | |  |  | |Executive Summary |5 | |  |  | |Proposal |6 | |  |  | |Chapter 1: Introduction |10 | |1.1 Introduction to Company |11 | |1.2 Task Environment |11 | |1.3 Rationale of the Project |12 | |1.4 Scope of the Project |12 | |1.5 Project Objective |13 | |  |  | |Chapter 2: Methodology |14 | |2.1 Approach |15 | |2.2 Data Sources |15 | |  |  | |Chapter 3: External Environment Analysis |16 | |3.1 External Environment |17 | |3.1.1 PESTEL Analysis |17 | |3.1.2 Competition Within Industry |18 | |3.1.3 Industry Life Cycle of Internet |21 | |3.2 Summary of Key Macro Environment Finding |24 | |  |  | |Chapter 4: Internal Analysis |25 | |4.1 Resources and Capability Analysis |26 | |4.1.1 Resource Analysis |26 | |4.1.2 Brand and Reputation |27 | |4.1.3 Human Resources and Culture |29 | |4.2 Summary of Key Micro Environment Finding |32 | | ...

References: 1. Strategic Analysis of Google (5th March 2009) URL: http://www.slideshare.net/joshs633/strategic-analysis-google
2
3. Porter 's 5 forces for Google (6th March 2009) URL: http://mbtgoogle2.blogspot.com/2008/09/porter-5-forces-for-google.html
4
5. Google Market Share Up (6th March 2009) URL: http://www.marketingpilgrim.com/2007/05/google-market-share-up-again.html
6
7. Google’s Tiny Market Share of Search in Asia (7th March 2009) URL: http://www.thomascrampton.com/media/googles-tiny-market-share-of-search-in-asia/
8
9. World Internet Users and Population Stats (8th March 2009) URL: http://www.internetworldstats.com/stats.htm
10
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Strategic Management
  • Essay Strategic Management
  • Strategic Management Essay
  • Strategic Management Essay
  • Strategic Management Essay
  • Strategic Management Essay
  • Strategic Management Essay
  • Strategic management Essay

Become a StudyMode Member

Sign Up - It's Free