Google: Managing Change and Creativity

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Topics: Google
Google

Managing Change and Creativity

A report examining how the concepts of creativity and innovation are relevant to Google, Google’s organizational structure and its impact on creativity, the company’s culture and values, in addition to how Google copes with change and manages it, and, finally, the challenges faced by the number one search engine in the world today and in the near future.

Outline: I. Executive Summary II. The Role of Creativity and Innovation at Google III. Google’s Organizational Structure a. Description b. Its impact on creativity IV. Google’s Organizational Culture: c. Description d. How it fosters creativity/innovation at the workplace e. Specific corporate values that encourage creativity/innovation V. Change at Google (1998-2010) f. Internal and external triggers of change g. Examples VI. The Challenges Google Faces VII. Conclusion VIII. Bibliography I.
Executive Summary:
To fathom the size, importance, and impact of Google is no easy task. This start-up search engine has made its way into our daily lives and even into our speech. Today, most people use the word “Google” as a verb meaning to search on the internet (the word has actually been incorporated into the Merriam Webster Collegiate Dictionary). As a matter of fact, Google represents the world’s largest Internet search engine. It provides its end-users with the most useful and relevant information from over eight billion web pages. It generates revenues by providing online advertising for businesses. In response to its competitors, Google has also launched an array of new products/services such as Gmail, Google Earth, Android...
The success of Google is not random. It is traced back to several factors that have been carefully manipulated and managed. Google’s organizational structure and culture greatly foster innovation and creativity. The latter have been crucial to the company’s

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