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Google Management Style
The Google Way to Do Business
Rafael Appe Pinto
Embry Riddle Aeronautical University
MGMT 201
Mr. Labeouf.

Abstract Business over the years had changed dramatically. With the advance of technology and the way we share information, there was a need for a change on most business structures. The old style pyramid, where there is an absolute boss and it breaks down into a chain of command through the different levels of an organization, have been proven outdated on today’s business world. Although this old method is still very relevant on an assembly line type of business, many companies had to change their management style in order to adapt to their product or service. As our society become more and more diverse, companies feel a need to update their strategies not only to satisfy the different types of costumers, but also to better manage their own employees, or associates in today’s terms, and get the best performance out of each one of them. Many companies realize the importance of those changes, and they have been looking in different ways to improve the effectiveness of their team.

Introduction Google is roughly a young company but its brand has been incorporated in our lives in such a way that many other companies in the sector had either struggled or failed to accomplish. The simple idea of organizing the information from the internet transformed Google into a multibillion dollar company that is known all over the world. One might think that to reach such accomplishment in a small period of time, a company must have a very complex management system, but Google has proven totally the opposite, and it has been really successful about it.
Origin of Google Google was founded in the mid 90’s by Sergey Brin and Larry Paige in, two grad students at Stanford University. The idea came from a research project at the University and the issue that at the time, internet search engines were not effective. The companies were more concerned about selling



References: Weixel, S. (1990) Flat management requires juggling. Computerworld, 24 (34) 70. Jimmy Thomson. (2009). Change management: FLAT CHAT. Sydney Morning Herald, pp. 7. Great wall motor realizes flat management. (2012). China Business News The week: City news - Google reigns management (Google UK ltd.) Anonymous (2011) Google the Financial Times, pp. 14. Gary Hamel (2006) “Management a la Google”. The Wall Street Journal Asia, pp. 15. Google (2007) Financial Director 32. Michael Coley, & John C Ricketts. (2010) “Google guide to program management”. The Agricultural Education Magazine, 83(3), 12 Girard, B Tuna, C., & Vascellaro, J. (2011) “Change is big test for page, Google 's management bench”. The Wall Street Journal Eastern Edition, pp. A4 (1). Anonymous (2011) “Google turns a new page: Google 's management shuffle”. The Economist (Online) Una McCaffrey Googling out of control: Can google 's chaos management style ensure continuing success? (2007). Strategic Direction, 23(8), 25-27. doi: 10.1108/02580540710759133 rish Maguire Ronald Kuntze, & Erika Matulich. (2010). Google: Searching for value. Journal of Case Research in Business and Economics, 2, 1. David A. Vise. (2005, ). Google to focus on expanding its business overseas: FINAL edition. The Washington Post, pp. E.05.

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