(1) The Google's cofounders perfected in an innovative search algorithm. This act contributed to the early success of the Company. They could turn the keyword spam predicament within the web into a chance via resolving it. Old search engines relied heavily on tallying of keywords. However, Larry Page and Sergey Brin formed dependable searches. They formed the searches via the sum of websites that linked to the page. This enabled them to weigh the search result significance.
(2) The Company centered on the user. This characteristic fascinated many people. This is attributed to the fact that the white search page was relatively easy. Besides, the characteristic colorful logo led to trouble-free and fast searches.
(3) The Company delivered search results desired by many people. As a result, the users trusted the Company.
(4) The Company's sponsored links were pertinent to the sought keywords. Thus, they turned out to be valuable to the users.
(5) The sponsored links text was relatively easy. As a result, they didn't decelerate page loads. Additionally, they permitted an enhanced search experience.
(6) The firm implemented an effectual monetizing paid search scheme. Initially, the cofounders implemented the "cost per intuition scheme". This scheme made money in spite of whether users clicked on it.
(7) The management team. Sergey Brin, Larry Page, and Eric Schmidt were the management trio that brought Google to the forefront of the web search industry. Their keen business sense, innovative ideas, and engineering and business experience has made Google the powerful company that it is today.
2. Do you expect the search business to become more concentrated (that is, dominated by fewer firms)? Is search a winner-take-all business?
My initial urge is to answer “yes”. I do expect the search business to become more concentrated. I attribute