Google Inc.

Topics: Google, Web search engine / Pages: 8 (1796 words) / Published: Jan 17th, 2007
The rapid growth of the internet worldwide in the early 1990s sparked a technological revolution that continues to shape the world we live in today. This boom brought with it the perception of limitless opportunities and success in the "dot com" world. As a result, entrepreneurs of all kinds took to the internet with their ideas. After the initial rush into this new-found gold mine, the advantages of the World Wide Web were apparent to all who came to know and love it. While the success of opportunities appeared to have come to a screeching halt, several entities still continue to make the best of the situation. Today, names such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But, perhaps even more surprisingly, the name Google has become more than just a silly word with a meaning most people do not know. It represents a story of unbelievable success in a market that did not take kindly to small competitors. Google Inc. is now a major public corporation in the United States, but going back to its inception, growth, and success, we witness a truly compelling story.
Two graduate students, Larry Page and Sergey Brin came together to work on a research project at Stanford University 's computer science department. At the time they began working together in 1995, they looked into developing a new search technology that would operate more efficiently and on a completely different principle than existing web search engines. At the time, the most common method utilized by the major search engines on the internet was returns based on how often keywords appear in a particular website. The theory behind Google 's search technology approached the subject from a different angle. Page and Brin hoped to produce more relevant results, rather than something based on frequency. As a result, not only was the engine to be highly reliable, but it had to produce results with unprecedented efficiency. Complex results could be posted



References: Builder. (2006). Realize the benefits of Web advertising with Google 's AdSense. Available from http://builder.com.com/5100-6371_14-6047898.html?part=rss&subj=bldr Google Inc. (2006). Investor Relations. Available from http://investor.google.com/releases/2006Q3.html Google Investor Relations. (2006). Financial Tables. Available from http://investor.google.com/fin_data.html Laudon, K., & Laudon, J. (2007). Essentials of Business Information Systems (7th ed.) (Bob Horan, Ed.). Upper Saddle River, New Jersey: Pearson Prentice Hall. Lawrence, P. (2006, December). Frameworks of IT and IS. Lecture presented at the BUAD 683 : Information & Knowledge Management, Orange County Campus, CA. United States Securities and Exchange Commission. (2006). Google 10-Q Filing. Available from http://www.sec.gov/Archives/edgar/data/1288776/000119312506228163/d10q.htm The Washington Post. (2006). A New Model For Getting Rich Online. Available from http://www.washingtonpost.com/wp-dyn/content/article/2006/07/27/AR2006072701622_pf.html

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