google in china

Topics: Google, People's Republic of China, Web search engine Pages: 23 (6347 words) Published: May 10, 2015
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Table of Contents

Introduction3

Google Company Background3

China Background5

The Internet Search Engine and Advertising Industry in China7

Google in China9

Recommendations14

Conclusion15

Appendix16

Introduction

Google, Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents, Google has sought to provide its services in many countries. With varying political and cultural climates, Google has encountered challenges in offering its typical services, namely its search engine, in countries with stricter access rights. One such nation is China that imposes rigid Internet censorship within the country. This paper seeks to detail Google’s relationship with China and its efforts to offer its services in the Chinese Internet market.

The Internet is of top priority when it comes to they way people communicate and do business today. With Google being the largest search engine and one of the fastest growing companies in the United States, they are also highly involved in debates about international Internet Freedom. In February 2011, Secretary of State Hillary Rodham Clinton spoke at George Washington University about this topic: The choices we make today will determine what the Internet looks like in the future. Businesses have to choose whether and how to enter markets where Internet freedom is limited. People have to choose how to act online, what information to share and with whom, which ideas to voice and how to voice them. Governments have to choose to live up to their commitments to protect free expression, assembly and association.1 Google’s mission is to organize the world‘s information and make it universally accessible and useful. Before going into the current state of Google and its international market choices, it’s important to go back to the beginning and see what the company was founded on and how it has grown. Google Company Background

Google began as a search engine created by Larry Page and Sergey Brin while attending Stanford University. Originally created in 1986, the company stemmed from Backrub search engine, which operated on Stanford’s servers for more than a year. Later Page and Brin set up an office out of a garage in Menlo Park, CA, and Google Inc., was later incorporated in 1998 with a $100,000 investment check. The name Google comes from the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros, which is supposed to reflect their boundless amounts of information on the Internet. As the company grew, they eventually moved to Mountain View in 2000, which continues to be the corporate headquarters today.2

Management and Talent
Larry Page and Sergey Brin still play very active roles in the company as President of Products and President of Technology, respectively. Eric Schmidt joined Google as chairman and chief executive officer in 2001 after being Chairman and CEO of Novell and Chief Technology Officer at Sun Microsystems, Inc. In April 2011, Eric Schmidt will step down, as CEO, and Page will assume the position of CEO, with Brin will play a more active management role. Currently the company has over 100,000 employees with offices based all over the globe. Known as one of the top ten places to work, talent is recruited from the top universities and employment at Google is coveted. Despite recent cutbacks in budget like the employee amenity of an in-house gourmet Sushi bar, Google was Fortune Magazine's #4 on 100 Best Companies to Work For in the US in 2009 and 2010.3 Products and Service Lines

Google has several well-known services and applications. The search engine is the most popular and is fueled by one of their most well known revenue streams, AdWords....
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