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Google Group Case Study: Google Takes on the World.

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Google Group Case Study: Google Takes on the World.
Information Management SystemsFebruary 3, 2009IntroductionGoogle has become one of the biggest corporate conglomerates in the Internet and business world. How could a simple idea proposed in a dorm room by Larry Page and Sergey Brin grow into this huge giant of the business world? The purpose of this case study is to examine the reasons as well as possible scenarios that will help Google lead the charge throughout the new millennium.

1) Evaluate Google using the competitive forces and value chain models.

There are several information systems that companies may apply their business strategy to, in hopes, of achieving a competitive advantage. Two of these models that will be examined are Porter 's Competitive Forces Model and the Business Value Chain Model. The first of these systems - Porter 's competitive forces model refers to the five factors that affect competitive advantage. Although one may believe competitive advantage is about making better business maneuvers then a competitor/rival, four other factors that have an effect on competitive advantage or supplier power, barriers to entry/new market entrants, threat of substitutes and buying power.

In regards to Google, the article mentions many of the factors that lead to competitive advantage, but the most significant competitive advantage it has over its competitors is its closely guarded highly secretive IT infrastructure. This infrastructure is estimated to be around 450,000 servers from around the world localized in 25 sites (Louis, 2004). The company that was well known for its search engines quickly branched out into other avenues of computer operatives, which included using the Linux system, MapReduce, WorkQueue, and Google File System. Each entry into different market structures seemed to be done with relative ease which leads to a much more extensive competitive advantage. Google 's worries of potential substitutes to their services are unwarranted as vendors seek advertising space on their abundant



References: aker, S. (2007). BusinessWeek: Google and the wisdome of clouds. Retrieved January 24, 2009from http://www.msnbc.msn.com/id/22261846/#storyContinued. Blackfriars Marketing (2008). Big Data as Competitive Advantage. Retrieved on January 23, 2009, from Google 's Enterprising Future - Forbes_com.mhtCarr, N. (2007). The Google Enigma. Strategy + Business, Winter 2007, Issue 49, p 1-5. Retrieved January 25, 2009 from http://www.strategy-business.com/media/file/sb49_07404.pdf. Cusumano, M (2004). Google: What It Is and What It Is Not. Communications of the ACM. 48(2). Helft, M. ( 2007). Retrieved January 24, 2009 fromhttp://www.nytimes.com/2007/02/22/technology/22google.html?ex=1329800400&en=bf509fe772d5ed27&ei=5090&partner=rssuserland&emc=rssLaudon, K. & Laudon, J. (2007). Management Information Systems (10th ed.). New Jersey: Pearson Prentice Hall. Louis, T. (2004). How Many Google Machines. Retrieved on January 25, 2009 from http://www.tnl.net/blog/2004/04/30/how-many-google-machines. Porter, M. (1999). Porter 's Five Forces: A Model For Industry Analysis. Retrieved on January 25, 2009 from http://www.quickmba.com/strategy/porter.shtml. Smith, D (2009. Google plans to make PCs history. Retrieved on January 30, 2009 fromhttp://www.guardian.co.uk/technology/2009/jan/25/google-drive-gdrive-internet

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