google final report

Topics: Organizational culture, Organizational studies, Socialization Pages: 14 (3011 words) Published: September 28, 2013

Organization Culture of Google

Ⅰ. Introduction
Ⅱ. Forming a culture
A. External Adaptation and Survival
1 Mission and strategy
2 Goals
3 Means
4 Measurement
B. Internal integration
1 Language and concepts
2 Group and Team Boundaries
3 Power and status
4 Reward and punishment
Ⅲ. Sustaining a culture
A. Methods of Maintaining Organizational Culture
B. Organizational rites
C. Example ‘Google’
1 Criteria for rewards
2 Selection and promotion
3 Organizational rites
Ⅳ. Changing a culture
A. Change Driver of Google
B. Change Level of Google
C. Change Leader of Google
Ⅵ. What type of organizational culture
V. Socialization
A. Socialization of new employees
B. Organizational socialization process
C. Insights for leaders
D. Possible outcomes of the socialization process
E. Example ‘Google’
Ⅶ. Conclusion

What is Organizational culture?

Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as “ the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.” Ravasi and Schultz state that organizational culture is a set of shared mental assumptions that guide interpretation and action in organizational culture, several constructs are commonly agreed upon – that organizational culture is holistic, historically determined, related to anthropological concepts, socially constructed, soft, and difficult to change. This definition continues to explain organizational values, described as “beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds of standards of behavior organizational members should use to achieve these goals. From organizational values develop organizational norms, guidelines, or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another.

Forming a Culture

◆External Adaptation and Survival

Mission and Strategy
→ Identify the purpose of organization and select strategies to pursue this mission

1 The purpose
→ systemize information on all around the world to use them conveniently

2 The strategy
→ The offices of Google being benchmarking campus are full of funny and unique things. The working environment is opened and there are many places where creativity is able to flow freely and without restriction. There are plentiful desk space, the ample lighting, and employees’ huge bulletin board of inspiration. This environment allow them to work effiecnetly getting less stress. The offices are constructed to communicate with other employees easily.

→ Set specific targets to achieve

1 Specific target
→ The co-founder Larry Page said “the perfect search engine should understand and provide what the user gets”. Google tries to play a role of pioneer and they have targets of providing higher quality for people of the world.

→ Determine how to pursue the goals, including selecting an organization structure and reward system 1 Selecting an organization structure
→ When they recruit new incomings, Google does not discriminate them and only focus on their ability rather than the career. They have branch offices all around world which employ the local. Moreover the most organizations are horizontal structure and the people have several position.

2 Reward system
→ The employees can make money not only salaries. Employees who get recommendation from coworkers or boss because they work hard get prize money, pregnant women get $500 for food, and if an employee introduces an intelligent person, he can get $2000.

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