google corporate assessment

Topics: Strategic management, Google, Web search engine Pages: 8 (850 words) Published: October 23, 2013
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Google Inc.: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5year Financial Insights with In-depth Company Profile Description:

Google is one of the leading internet search engines and provider of related advertising services. The company has made several acquisitions in the recent years including innovative product based companies like You Tube and JotSpot. The companys technology expertise and recent acquisitions would provide it a right base for future growth.


- Contains corporate strategy, value chain presence and SWOT Analysis - Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights of this title
Google operates as one of the leading internet search engines in the world. It specializes in internet search engines and related advertising services.Google has earned a strong market position and technology expertise enabling it to launch a number of new products such as Gmail and Google Earth. The company has a proprietary technology and strong technological infrastructure providing competitive advantage. Google uses self-service delivery model (through AdWords and AdSense) enabling it to establish a customer relationship with over 160,000 advertisers worldwide. The company is highly dependent on large number of Google Network members.Google is expanding its presence in China, which would enable it to strengthen its leadership position.Growing online ad spending would have a positive impact on the financial performance of the company. Key reasons to purchase this title

- Access all the important information and analysis on the company in a single report - Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain

- Gain access to companys adjusted five year financial data along with key ratios and market capitalization


Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 11
History 11
Company Locations and Subsidiaries 15
Company Financials 20
Overview 20
Revenue by Geography 20
Products and Services List 21

Major Products and Services 21
Competitors and strategic business relationships 22
Top Competitors 22
Suppliers and Partners 23
Clients 24
Shareholding Structure 25
Strategy 26
Vision 26
Mission 26
Company Statement 27
Strategy 32
Corporate Social Responsibility 34
SWOT Analysis 37
Overview 37
Strengths 38
Weaknesses 40
Opportunities 41
Threats 43
Value Chain Analysis 45
Value Chain Analysis 45
Software applications 46
Services 46
Key Employees 47
List of Key Employees 47
Key Employee Biographies 48
Financial and Operational Overview 56
Financial Overview 56
Key Industry-specific Ratios 58
Ask the analyst 59

Table 1: Google - Key Facts 5
Table 2: Google - Other Locations and Subsidiaries 15
Table 3: Google - Revenue by Geography, 2006-2007 ($ Mn) 20
Table 4: Google - Major Products and Services 21
Table 5: Google - Top Competitors 22
Table 6: Google - Suppliers and Partners 23
Table 7: Google - Clients 24
Table 8: Google - Key Shareholders 25
Table 9: Google - SWOT Analysis Summary 37
Table 10: Google - Value Chain Analysis 45
Table 11: Google - Key Employees 47
Table 12: Google - Financial and Operational Highlights, 2003-2007 ($ Mn) 56 Table 13: Google - Key Industry-specific Ratios, 2003-2007 58


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