Google Case Study
BUMA 1001 Introduction to Modern Business and Management
Company Analysis
by
i
Buma 1001
Google Case Study
Abstract
Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all around the world, and it is truly amazing how fast it got there with the fact that it was a two-men college project. The following is a company analysis of Google which will present you with facts, point of views and ideas regarding it. These are being conducted based on history facts as well as future expectations. The company’s mission and goals wild be stated, just to be followed by various analysis with commonly used tools for doing research. All of the strengths and weaknesses of the company will be systematically examined and backed up with relevant facts. Also the employees as well as leaders of Google will be given a description based on their experiences within. The complete study of Google follows.
ii
Buma 1001
Google Case Study
Table of content
Cover………………………………..……………………………………………………..….i Abstract……………………………………………………………………………………….ii Table of content…………………………………………………………...……………..….iii
Google Overview
Description of the company, products and operations….………………………………1 Mission statement and goals …….…………………..………,…………………….…….2 Company’s social responsibility.…...……………………………………………………..3
Google Analysis
Porter’s 5 forces analysis.…………………..……………….……………………………..4 Involvement in foreign markets…………………………………………………………….6 PESTEL analysis………..……….………………………………………………………….7 Porter’s generic strategy evaluation……………………………………………………….9 SWOT analysis ...…...……………………………………………………………………...10 Value chain analysis………………………………………………………………………..11 Product/market
Company Analysis
by
i
Buma 1001
Google Case Study
Abstract
Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all around the world, and it is truly amazing how fast it got there with the fact that it was a two-men college project. The following is a company analysis of Google which will present you with facts, point of views and ideas regarding it. These are being conducted based on history facts as well as future expectations. The company’s mission and goals wild be stated, just to be followed by various analysis with commonly used tools for doing research. All of the strengths and weaknesses of the company will be systematically examined and backed up with relevant facts. Also the employees as well as leaders of Google will be given a description based on their experiences within. The complete study of Google follows.
ii
Buma 1001
Google Case Study
Table of content
Cover………………………………..……………………………………………………..….i Abstract……………………………………………………………………………………….ii Table of content…………………………………………………………...……………..….iii
Google Overview
Description of the company, products and operations….………………………………1 Mission statement and goals …….…………………..………,…………………….…….2 Company’s social responsibility.…...……………………………………………………..3
Google Analysis
Porter’s 5 forces analysis.…………………..……………….……………………………..4 Involvement in foreign markets…………………………………………………………….6 PESTEL analysis………..……….………………………………………………………….7 Porter’s generic strategy evaluation……………………………………………………….9 SWOT analysis ...…...……………………………………………………………………...10 Value chain analysis………………………………………………………………………..11 Product/market