Google Case Study
1. Executive Summary
Google Inc. was started in 1998 by Sergey Brin and Larry Page as a small scale search engine as a garage company. The founders had little idea about how big their company will be in coming years. Google, now, being the biggest search engine, has become a word in the English language (Abt 2007). Google have also been rated the best company to work for in the year 2012 by Fortune. It proves that Google takes care of its employees and creates a good work environment to work in. But having said that, the question that needs to be answered now is that is there any possible way of making Google work in a better way? Can Google treat its employees better and make it a better workplace? How can you improve the best? Are there any flaws in the way Google manages its employees? These are very difficult questions to be answered, especially if the company in question is Google. Google takes in account every aspect to make Google Inc., the best place to work at. By doing this, Google inspires its employees to work better towards the company. And it also shows in the success of Google. No doubt it is beneficial to the company, but are the employees benefitted by this? Or could Google do something differently so that the employees can be benefited? These issues will be dealt with in detail in the following sections.
Table of Contents
1. Executive Summary 1
Table of Contents 2
2. Introduction 2
3. Google’s Success 3
3.1. Based on Maslow’s Theory 3
3.2. Based on McClelland’s Theory 4
4. Organizational Values 4
4.1. Hiring practices 4
4.2. Job Design Principle 5
5. Leadership Approach 5
5.1. Type of Leadership 5
5.2. Google vs. Apple 7
6. Conclusion 7
7. References 9
2. Introduction
Google’s main motive towards the company is to create a strong culture. Google craves to create the best working environment for its employees. It has a very unique way of motivating them. As mentioned before, Google is the number one company to work with, and
Google Inc. was started in 1998 by Sergey Brin and Larry Page as a small scale search engine as a garage company. The founders had little idea about how big their company will be in coming years. Google, now, being the biggest search engine, has become a word in the English language (Abt 2007). Google have also been rated the best company to work for in the year 2012 by Fortune. It proves that Google takes care of its employees and creates a good work environment to work in. But having said that, the question that needs to be answered now is that is there any possible way of making Google work in a better way? Can Google treat its employees better and make it a better workplace? How can you improve the best? Are there any flaws in the way Google manages its employees? These are very difficult questions to be answered, especially if the company in question is Google. Google takes in account every aspect to make Google Inc., the best place to work at. By doing this, Google inspires its employees to work better towards the company. And it also shows in the success of Google. No doubt it is beneficial to the company, but are the employees benefitted by this? Or could Google do something differently so that the employees can be benefited? These issues will be dealt with in detail in the following sections.
Table of Contents
1. Executive Summary 1
Table of Contents 2
2. Introduction 2
3. Google’s Success 3
3.1. Based on Maslow’s Theory 3
3.2. Based on McClelland’s Theory 4
4. Organizational Values 4
4.1. Hiring practices 4
4.2. Job Design Principle 5
5. Leadership Approach 5
5.1. Type of Leadership 5
5.2. Google vs. Apple 7
6. Conclusion 7
7. References 9
2. Introduction
Google’s main motive towards the company is to create a strong culture. Google craves to create the best working environment for its employees. It has a very unique way of motivating them. As mentioned before, Google is the number one company to work with, and
References: McShane, S., Olekalns, M., Travaglione, T. 2010, Organizational Behaviour: On the Pacific Rim, 3rd edn, McGraw-Hill, Sydney.