Google Case
1. What were the key factors behind Google's early success?
Thanks to the Corporate Values, Google became a very successful company in the world.
Google’s integrality in providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value “Don’t be evil” refuses to compromise the integrity of search results. The quality search result is important to secure user’s usability of search engine and the confidence in Google.
Google’s emphasis on technologies helps Google to excel its competitors. Google believes “Technology matters” and invested heavily in the infrastructure that supported lightning-fast returns on search queries. Providing accurate results within a shorter time is the primary task of a search engine and it is not an easy task. Google did well in this and it becomes one of the key competitive advantages of Google products.
Google ‘s diverse businesses contribute to its success significantly. “Since its IPO, Google had launched a flurry of products that expanded its domain beyond web search.” After 2000, the IT market is growing at a very fast speed and lots of fields are untouched. Google provide its products to an immature market so that it can capture a large market share. With its strength in technologies, Google can ensure the quality of product and service to keep its competitiveness in the various markets.
Google is innovative and adopted unconventional approaches for managing innovation. Some innovative products may require longer development time. Google is willing to invest in promising long shots and Google believe they can be high-reward projects.
2. Do you expect the search business to become more concentrated? Is search a winner-take-all business?
Most of revenue is generated with Google’s search business and related products. Lots of its products like Google AdSence and Google Analytics relies on the search business. So focusing on search
Thanks to the Corporate Values, Google became a very successful company in the world.
Google’s integrality in providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value “Don’t be evil” refuses to compromise the integrity of search results. The quality search result is important to secure user’s usability of search engine and the confidence in Google.
Google’s emphasis on technologies helps Google to excel its competitors. Google believes “Technology matters” and invested heavily in the infrastructure that supported lightning-fast returns on search queries. Providing accurate results within a shorter time is the primary task of a search engine and it is not an easy task. Google did well in this and it becomes one of the key competitive advantages of Google products.
Google ‘s diverse businesses contribute to its success significantly. “Since its IPO, Google had launched a flurry of products that expanded its domain beyond web search.” After 2000, the IT market is growing at a very fast speed and lots of fields are untouched. Google provide its products to an immature market so that it can capture a large market share. With its strength in technologies, Google can ensure the quality of product and service to keep its competitiveness in the various markets.
Google is innovative and adopted unconventional approaches for managing innovation. Some innovative products may require longer development time. Google is willing to invest in promising long shots and Google believe they can be high-reward projects.
2. Do you expect the search business to become more concentrated? Is search a winner-take-all business?
Most of revenue is generated with Google’s search business and related products. Lots of its products like Google AdSence and Google Analytics relies on the search business. So focusing on search