Google Business Model Canvas

Topics: Education, Google, Revenue Pages: 1 (272 words) Published: April 23, 2015
The Business Model Canvas
Key Partners







Government
Section, in this
case is Ministry of
Education
Software and OS
Development
Thailand’s
Educational
Institutions
Technology
Distribution

Designed for:

Key Activities





Distribution
Technology
Innovation
Platform /
Networking
Problem Solving









Intellectual Staffs
Communication
Engineers
Antennas
Research and
Development
Facilities / Programs
Human Resources
Physical Resources

Cost Structure








Google Marketing Department

Value Propositions






Key Resources

Advertising and Promotion 15%
Government Co-operation Cost 20%
Research and Development (Innovations) 40%
Human Resources 15 %
Maintenance Cost 10%
500 Antennas Installment Cost in a particular region (150000 baht / one) Total investment in the first year is 500 million baht

Designed by:



Policy maker of WiseSuccess Company

Customer Relationships

Narrowing the
divide between
urban and rural
educations
Provide an effective
use of digital
technologies and elearning in a
national education
system
Perpetual
Innovation
Multitude of useful
and free services
integrated into one
location







Business Advertising
Social Network
Customer Support e.g.
Facebook, Twitter and
etc.
Website for User
Communities
E-Newsletters monthly
via email

Customer Segments





Institutions in
Thailand
End-Users
(Google Account
Subscribers)
Large and small
businesses

Channels






Google Accounts /
Services
Web Integration
Web presence
Advertisement
Online Service

Revenue Streams







Wireless Device Sales (3,000 ◌ิbaht / one device)
Monthly fees (approx. 400 baht / month)
Annual fees (approx. 4,000 baht / year)
After Sale Service fees (approx. 1,000 baht / year)
Installment fees (1,500 baht)
Total approximate annual revenue is 9,500 baht per one...
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