Google Business Analysis
GOOGLE, INCORPORATED
1600 Amphitheatre Pkwy.
Mountain View, California
January 28, 2012
Dr. Jan Schlegel
Trine University
Fort Wayne, Indiana
Dear Dr. Schlegel:
The attached report describes the economic impact of Google, Inc. in the business world. You will find the results of this report useful in your evaluation of success of Google, Inc.
This report was designed to examine the economic impact of Google in three areas: * History of the company including major milestones * Employment within the company * Current and projected income by department
Secondary research sources included various websites. Results of this research will be discussed more fully in this report. The research will show that Google, Inc. has had a major impact in the internet and technology industry.
I will be happy to discuss this report with you at your convenience. Thank you for selecting me to prepare this report.
Sincerely,
Tamara Skiles
Student, Trine University
ii
TABLE OF CONENTS
EXECUTIVE SUMMARY………………………………………………………………..iv
INTRODUCTION: HISTORY AND FOUNDING OF GOOGLE………………………1
BACKGROUND: DIFFERENT AREAS OF IMPACT………………………………….2
DISCUSSION: EMPLOYMENT, BENEFITS, AND REVENUES…………………..…3
Employment…………………………………………………………………….…3 Atmosphere…………………………….………………………………….3
Benefits…………………………………………………………………….3
Revenues……………………………………………………….………………….4 Per Country………………………………………….…………………….4 By Product………………………………………….……………………..5 Sales………………………………………………….……………………6 Projections………………………………………………..……………….7
CONCLUSIONS AND RECOMMENDATIONS…….………………………………….8
REFERENCES……………………………………………………………………………12
LIST OF FIGURES
1 Sales Per Million Dollars By Country…………….…………………………………….4
2 Sales Per Million Dollars By Specialty……………….…………………………………5
3 Income Statement 2008-2010…………………………………………………………...6
4 Projected Income 2010…………………….…………………………………………….7
5 Various Ares of
1600 Amphitheatre Pkwy.
Mountain View, California
January 28, 2012
Dr. Jan Schlegel
Trine University
Fort Wayne, Indiana
Dear Dr. Schlegel:
The attached report describes the economic impact of Google, Inc. in the business world. You will find the results of this report useful in your evaluation of success of Google, Inc.
This report was designed to examine the economic impact of Google in three areas: * History of the company including major milestones * Employment within the company * Current and projected income by department
Secondary research sources included various websites. Results of this research will be discussed more fully in this report. The research will show that Google, Inc. has had a major impact in the internet and technology industry.
I will be happy to discuss this report with you at your convenience. Thank you for selecting me to prepare this report.
Sincerely,
Tamara Skiles
Student, Trine University
ii
TABLE OF CONENTS
EXECUTIVE SUMMARY………………………………………………………………..iv
INTRODUCTION: HISTORY AND FOUNDING OF GOOGLE………………………1
BACKGROUND: DIFFERENT AREAS OF IMPACT………………………………….2
DISCUSSION: EMPLOYMENT, BENEFITS, AND REVENUES…………………..…3
Employment…………………………………………………………………….…3 Atmosphere…………………………….………………………………….3
Benefits…………………………………………………………………….3
Revenues……………………………………………………….………………….4 Per Country………………………………………….…………………….4 By Product………………………………………….……………………..5 Sales………………………………………………….……………………6 Projections………………………………………………..……………….7
CONCLUSIONS AND RECOMMENDATIONS…….………………………………….8
REFERENCES……………………………………………………………………………12
LIST OF FIGURES
1 Sales Per Million Dollars By Country…………….…………………………………….4
2 Sales Per Million Dollars By Specialty……………….…………………………………5
3 Income Statement 2008-2010…………………………………………………………...6
4 Projected Income 2010…………………….…………………………………………….7
5 Various Ares of
References: Company, Hoovers A D&B. Hoovers. 2012. 19 January 2012. <http://subscriber.hoovers.com.tsuproxy.trine.edu/H/company360/fulldescription.html?companyId=59101000000000>. Google. Life at Google. 2012. 19 January 2012. <http://www.google.com/intl/en/jobs/lifeatgoogle/index.html>. —. Products. 2012. 27 January 2012. <http://www.google.com/intl/en/about/products/index.html>. Hoovers. Hoovers A D&B Company. 2012. 19 January 2012. <http://subscriber.hoovers.com.tsuproxy.trine.edu/H/company360/history.html?companyId=59101000000000>. Inc., Reed Elsevier. LexisNexis Academic. 2012. 19 January 2012. <http://www.lexisnexis.com.tsuproxy.trine.edu/hottopics/lnacademic/?>. LexisNexis. Hot Topics. 2012. 19 January 2012. <http://www.lexisnexis.com.tsuproxy.trine.edu/hottopics/lnacademic/>. 12