Google Brand Value
Google founded by Larry Page and Sergey Brin in 1998, with a mission “to organize the world’s information and make it universally accessible and useful.” The company has become the market leader for search engines . Being a primary destination for web users searching for information online, it attracted a host online advertisers, that’s where Google gets its big revenue main stream. In order to keep grow in business, Google makes a constant innovation.
Google has expanded far beyond its search capabilities with numerous other services, applications, and tools. The unique one is that Google distributes its products for free, and as they have a big community for each product, Google get its revenue by selling advertising online.
97 percents of Google’s revenues come from online advertising.
The products and services of Google :
1. Desktop Product : Google Earth, Google Chrome, Google Video (You Tube), Google Toolbar
2. Web Product
2.1. Advertising : AdWorks, DoubleClick, Click-to-Call
2.2. Communication and Publishing : Google Docs, Google Calendar, Google Gadgets, Wave
2.3. Development : Android, Google Code
2.4. Mapping : Google Sky, Google Map
2.5. Search : Google Dictionary, Google Alerts, Google Scholar
2.6. Statistic : Google Trends, Google Analytics
3. Mobile Product
4. Hardware Product
5. Other Product
Stage of development in Google’s Labs :
1. List of new products available for testing
2. Beta status
3. Gold Stage (Core Product)
Google nowadays is playing a face to face game with big company such as Microsoft with the idea of “Cloud Computing” and Apple’s iPhone with the launching of Android as a platform for smartphone.
Google’s goal is to reach as many people as possible on the web, because the more users on the Web, the more advertising Google can sell.
DISCUSSION
1. Google core brand value:
1.1. User Friendly
Google is a business. The revenue google generate is derived from offering search technology to companies and from
Google has expanded far beyond its search capabilities with numerous other services, applications, and tools. The unique one is that Google distributes its products for free, and as they have a big community for each product, Google get its revenue by selling advertising online.
97 percents of Google’s revenues come from online advertising.
The products and services of Google :
1. Desktop Product : Google Earth, Google Chrome, Google Video (You Tube), Google Toolbar
2. Web Product
2.1. Advertising : AdWorks, DoubleClick, Click-to-Call
2.2. Communication and Publishing : Google Docs, Google Calendar, Google Gadgets, Wave
2.3. Development : Android, Google Code
2.4. Mapping : Google Sky, Google Map
2.5. Search : Google Dictionary, Google Alerts, Google Scholar
2.6. Statistic : Google Trends, Google Analytics
3. Mobile Product
4. Hardware Product
5. Other Product
Stage of development in Google’s Labs :
1. List of new products available for testing
2. Beta status
3. Gold Stage (Core Product)
Google nowadays is playing a face to face game with big company such as Microsoft with the idea of “Cloud Computing” and Apple’s iPhone with the launching of Android as a platform for smartphone.
Google’s goal is to reach as many people as possible on the web, because the more users on the Web, the more advertising Google can sell.
DISCUSSION
1. Google core brand value:
1.1. User Friendly
Google is a business. The revenue google generate is derived from offering search technology to companies and from