Google Analytics 1

Topics: Google Analytics, Google, AdWords Pages: 3 (725 words) Published: February 10, 2012
Google Analytics

Relational Database Management Systems - CIS 111
12/01/11

Google Analytics is a free website analytics product that provides you with the ability to analyze website traffic data to effectively identify the habits of website visitors. The program can track what pages your visitors look at, the duration of their stay on your website, how frequently specific visitors use your website, and many other statistics. With this data, custom advertisements can be prepared targeting a specific group of visitors in order to increase marketing efficiency and return on investment. Urchin on Demand, a web statistics analysis program developed by Urchin Software Corporation, was used as a basis for developing Google Analytics when Google acquired Urchin Software Corporation in April 2005. This program provides powerful tracking tools for anyone with a web presence. The Customized Reporting tool can help analysts save time by allowing them to organize and present information based on specific metrics and variables instead of sifting through large amounts of data to find specific information. These variables allow you to collect unique data that is most important to your business. These reports can be constructed in ways to make it easy to understand. Also included in this tool are custom alerts that will alert an individual on significant changes in data patterns or when customized thresholds are reached. The Advertising Return on Investment tool track financial goals by tracking sales and revenue and measuring them against the advertising costs. This tool is used in conjunction with two other products – Adwords and Adsense. Adwords is a “cost-per-click” and site-targeted advertising program for banner, text, and media ads. This model of advertising is used to direct traffic to specific websites, where the advertiser would pay the publisher of the advertisement each time the ad is clicked by a visitor. Adsense is a similar advertising program, mainly used...

References: Google Analytics – Features
Retrieved from http://www.google.com/analytics/features.html
Google Analytics – Funnel
Retrieved from http://www.google.com/support/googleanalytics/bin/answer.py?answer=55594
Google Adwords – Return on Investment
Retrieved from http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=14090
Google Adwords – Overview
Retrieved from http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1704410&from=6084&rd=1
Google Adsense – Basics
Retrieved from http://www.google.com/adsense/support/bin/answer.py?answer=9712
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