Google's Strategy in 2011
Table of Contents
1 Executive Summary
In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004.
Google has found itself amidst a very competitive industry, which fundamentally competes to provide higher technology to users, low prices for advertising, and capacity to engage suppliers to subscribe to the search engine. Google, who is well known in the ever-changing search engine industry, must find a way to survive and compete. One of the biggest tasks currently at hand is to bolster forward into the mobile phone/search industry and win the significant market share it would need to survive. Google has done this thus far by making a profit, innovating, and maintaining their market position. Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would
1 Executive Summary
In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004.
Google has found itself amidst a very competitive industry, which fundamentally competes to provide higher technology to users, low prices for advertising, and capacity to engage suppliers to subscribe to the search engine. Google, who is well known in the ever-changing search engine industry, must find a way to survive and compete. One of the biggest tasks currently at hand is to bolster forward into the mobile phone/search industry and win the significant market share it would need to survive. Google has done this thus far by making a profit, innovating, and maintaining their market position. Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would
Cited: John E. Gamble, A. A. (2013). essentials of Strategic Management (third ed.). (P. Ducham, Ed.) New York, New York, USA: McGraw-Hill/Irwin.