Google's Organizational Culture
European University - MBA
Management Skills – Group A
Case Study 1: “Google”
23 October 2009
Marion Gruber
Reinis Onuzans
Steven Teves
Jessica Wernett
Table of Contents
1 Introduction…………………………………………………….………………………3
2 Google’s future growth……………………………………………………………….4
2.1 Organizational Culture: Facilitating Aspects…………….……………….4
2.2 Organizational Culture: Constraining Aspects……..……………….……6
3 Recommendations……………………………………………………………………8
4 References………………………………………………...…………………………..9
5 Table of Figures…………………………………………….……………….………10
1 Introduction
Reading the case study “Google’s HR Dilemma” by Mridu Verma, we have gained some knowledge about Google’s success story.
Within 11 years the company has grown to a global enterprise employing around 20,000 people. Nowadays Google is not associated just with search service. it is also known for working in advertising, publishing, software and Gmail. Google has bought many companies, the best known is YouTube. In the 11 years time the company is running successfully with growing revenue every year. Nothing seems to stop it, because of their power in the market. Furthermore Google has received many awards in ‘’Best Place to Work’’ and has always been known for satisfied and motivated employees. This is attracting new professionals with a high potential, therefore Google is likely to expand and develop new ideas.
The case study reveals Google’s organizational culture and structure. It is very unusual, however it proves to work. Case study tells how they provide positive work environment, what kind of people are hired and how Google plan their innovations. The main concern is if they can grow and still be successful with present structure in the company. Everything needs to be changed from time to time in order to maintain achievements.
Our report is going to look at how organizational structure will be affected by Google’s presumable growth. We will discuss if any variations should
Management Skills – Group A
Case Study 1: “Google”
23 October 2009
Marion Gruber
Reinis Onuzans
Steven Teves
Jessica Wernett
Table of Contents
1 Introduction…………………………………………………….………………………3
2 Google’s future growth……………………………………………………………….4
2.1 Organizational Culture: Facilitating Aspects…………….……………….4
2.2 Organizational Culture: Constraining Aspects……..……………….……6
3 Recommendations……………………………………………………………………8
4 References………………………………………………...…………………………..9
5 Table of Figures…………………………………………….……………….………10
1 Introduction
Reading the case study “Google’s HR Dilemma” by Mridu Verma, we have gained some knowledge about Google’s success story.
Within 11 years the company has grown to a global enterprise employing around 20,000 people. Nowadays Google is not associated just with search service. it is also known for working in advertising, publishing, software and Gmail. Google has bought many companies, the best known is YouTube. In the 11 years time the company is running successfully with growing revenue every year. Nothing seems to stop it, because of their power in the market. Furthermore Google has received many awards in ‘’Best Place to Work’’ and has always been known for satisfied and motivated employees. This is attracting new professionals with a high potential, therefore Google is likely to expand and develop new ideas.
The case study reveals Google’s organizational culture and structure. It is very unusual, however it proves to work. Case study tells how they provide positive work environment, what kind of people are hired and how Google plan their innovations. The main concern is if they can grow and still be successful with present structure in the company. Everything needs to be changed from time to time in order to maintain achievements.
Our report is going to look at how organizational structure will be affected by Google’s presumable growth. We will discuss if any variations should
References: • 1@ “Term definition: Corporate Culture” Entrepreneur.com, ©2009 • 2@ “Creative Tension” The Economist, September 17, 2009 • 5@ MONTALBANO, E., “Growing pains for Google”, Computerworld 20th October 2008 • 6@ MRIDU, V., 2006 • 7@ BROCKETT, J., 2008. Finders keepers, People Management magazine, published 18 September 2008 5 Table of Figures [1] “Term definition: Corporate Culture” Entrepreneur.com, ©2009 [2] “Creative Tension” The Economist September 17, 2009 [5] Brockett, J., 2008. Finders keepers, People Management magazine, published 18 Sept. 2008 [6] Montalbano, Elizabeth, “Growing pains for Google”, Computerworld 20th October 2008