Characteristics of goodwill: The characteristics of goodwill emerge as mentioned below:
1. It is an intangible asset but not a fictitious asset;
2. It cannot have an existence separate from the organization;
3. It's value depends on the subjective judgment of the valuer;
4. It is difficult to place a cost on goodwill and it fluctuates with the changes in fortunes of the business;
5. It helps in earning higher profits;
6. It is an attractive force which brings in customers to old place of business; and
7. It comes into existence due to various factors such as locational advantage, favorable contracts, long term contracts for rare raw materials etc.
Nature of goodwill: Goodwill is an intangible asset since it cannot be seen or felt; however, it is not fictitious in the case of profitable concerns. It can be sold, though a sale will be possible only along with the sale of business itself. Sometimes, goodwill is more valuable than the tangible asset.
Need for valuing the goodwill: In the case of going concerns, when business is not to be sold it becomes necessary to value goodwill whenever the mutual rights of the partners change. A party which is making a sacrifice must be compensated and that is normally on the basis of the goodwill. Thus in a partnership, the need for valuation of goodwill arises in the following circumstances:
a) When there is a change in the profit sharing ratio;
b) When a new partner is admitted;
c) When a partner retires or dies;
d) When the business is sold or the partnership is converted into a joint stock company and
e) When two firms are amalgamated.
Factors affecting the