Good Sleep Is Vicks Nyquil Analysis

Connie Yonn
Professor Zaragoza
English 1
November 23, 2015
Good Sleep is Vicks Nyquil Propaganda is a technique use to persuade the audience’s opinions to one’s favorite side or to win the audience over. Propaganda does not concern whether the messages that are being deliver out are good or bad, true or false. Propagandist overall focus is to have the audiences believe the messages even if the messages are full with deceptions or lies, but just as long as the audiences are convinced and changed their opinion (McClintock, 1998). Today advertisements uses propaganda techniques as Ann McClintock claimed in her article, “Persuasive Appeals in Modern Advertisement” in an effort to advertise the product to consumers who are subconsciously unaware
Plain Folks is defined as a common person who claims to understand or relate to the audience expectation. The phrase is usually represented as “Buy me or vote for me. I’m just like you” (McClintoch, 1988). This propaganda technique placed an emphasis on the emotion in relation to “trust me” idea. The Vicks Nyquil commercial showed an average Joe who is sick and seek for the comfort of his mom. Most people need their mom like Joe in the commercial, so take Vicks Nyquil in the place of mom is what the advertiser implies. The propaganda approach in the commercial is when the wife tossed the Vicks Nyquil to the husband to illustrate that people do not need mom, people need Vicks Nyquil to help get through the night and will eventually wake up fully rest. The Call my Mom commercial is one of the many commercial that Vicks Nyquil use propaganda to encourage audiences to count on Vicks Nyquil for sickness. The rhetorical technique is pathos, an emotional appeal to the audiences to relate to Joe the average person who the audiences can trust. Another well-known Vicks Nyquil commercial called “Dad Don’t Take Sick Day” which also uses propaganda
There is no proof of the fact base on scientific logic shown in the commercial, but only an emotional appeal that everyone is doing it so everyone should follow. The commercial states, “Most parents take Vicks Nyquil and why not all parents?” This commercial promotes the product by using the Bandwagon propaganda technique. Bandwagon is defined as a convincing approach or advertisers’ pressure by directly pointing out “Everyone’s is doing it. Why don’t you do it?”(McClintoch, 1988). These are fixed view of people, groups, friends, and institutions accepted and rejected as a whole (Erlbaum, 2001). The target audiences for the commercial are gear toward parent. The commercial attempted to illustrate that being a parents is a full time job and there is never a time off from taking care of a child and the only time off with a good rest and without interruption is Vicks Nyquil the consumer’s choice of regimen. Vicks Nyquil commercial sent out this message saying that most Americans are parents, and parents could understand the need for rest when encountering the flu so why not purchase Vicks Nyquil. According to Erlbaum, people should follow as a group so parents choose Vicks Nyquil. The commercial showed dad is sick and asks Dave the baby for a day off tomorrow, but there is no such thing as a sick