Good Hotel Case Study

Transition of ownership
Leadership and culture
Strategic intent:
Strategic intent refers to the sense came up with by the leaders, which of their expected achievement and direction of the company (Pearce & Robinson, 2015). Good Hotel is known for its intent to be the first hotel with conscience, which guides the hotel with “positive approach, environmental sensitivity and philanthropy” to inspire the “good in us all”. JdV’s leadership is consistent with Good Hotel’s intent through the safety and green programs as well as the environmentally initiatives. The general manager from JdV does have clear and deep understanding of the Good Hotel’s strategic understanding as she makes a lot of efforts on the greening programs in the hotel. The intent of Good Hotel satisfies the requirement to protect the world of an increasingly segment of customers, which is also a trend for the lodging industry.
On the other hand, as the leader of Good Hotel, Pam has a clear performance expectation to help the hotel move toward to its intent. Pam evaluated Good Hotel’s financial performance by the parameters of RevPAR, daily room rate, occupancy rate, ADR and
In Good Hotel, the shared value and beliefs is the intent to be conscious hotel. In this case, Pam does make effort to shape the organizational culture through her passion, a highly motivate leadership sense of commitment to her works. Her passion and enthusiasm for the organization are inspired by the philanthropic community vision of the company, which is consistent with Good Hotel. Pam has spent much time getting to know Good Hotel, training the management team and educating the staff to ensure the awareness of the culture and vision of the organization. In fact, her job did achieve some accomplishments, which is indicated by the better financial performance, increasingly positive online review, guest loyalty as well as the employee satisfaction and