Good Csr - Bad Csr in Telecommunications Industry
6/6/2011
IMI
EXAMPLES OF GOOD CSR AND BAD CSR IN
TELECOMMUNICATION IN INDUSTRY
Evaluating CSR using B&L Framework | Ashwani K Sinha
CONT ENTS
1. 2.
INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1 2.2.2 CSR issues in general ......................................................................................................................................... 3 CSR issues specific to the telecommunications industry .................................................................................. 4 Direct effects..................................................................................................................................................... 4 Indirect effects .................................................................................................................................................. 4
3. 4.
INDUSTRY BRIEF ................................................................................................................................................. 5 PLAYERS IN THE MOBILE PHONE SPACE .............................................................................................................. 7 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 AIRCEL ............................................................................................................................................................... 7 Aircel CSR .......................................................................................................................................................... 8 Aircel - Save Our Tiger
IMI
EXAMPLES OF GOOD CSR AND BAD CSR IN
TELECOMMUNICATION IN INDUSTRY
Evaluating CSR using B&L Framework | Ashwani K Sinha
CONT ENTS
1. 2.
INTRODUCTION .................................................................................................................................................. 3 SELECTION OF INDUSTRY .................................................................................................................................... 3 2.1 2.2 2.2.1 2.2.2 CSR issues in general ......................................................................................................................................... 3 CSR issues specific to the telecommunications industry .................................................................................. 4 Direct effects..................................................................................................................................................... 4 Indirect effects .................................................................................................................................................. 4
3. 4.
INDUSTRY BRIEF ................................................................................................................................................. 5 PLAYERS IN THE MOBILE PHONE SPACE .............................................................................................................. 7 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.2.4 4.2.5 4.2.6 4.2.7 AIRCEL ............................................................................................................................................................... 7 Aircel CSR .......................................................................................................................................................... 8 Aircel - Save Our Tiger
References: http://voicendata.ciol.com (The Indian Telecom Sector-Going into 2011 Sanjeev Kumar) Corporate Social Responsibility in the Telecommunications Industry: An assessment of CSR strategies and the role of the UN Global Compact, Helene Lafferty The Indian Telecom Services Performance Indicators, October - December 2010, TRAI www.aircel.com www.vodafone.com Connect with ConsumersValue Added Services: The Next Wave, pwc www.rbi.org 16