Golgate Toothpaste Imc Plan

1.1 Introduction:- Before we go in details of low involvement theory of Colgate toothpaste lets first see what this company do or manufactures and from where this consumer product giant begins. The Colgate Palmolive is the fastest growing organization of consumer products manufacturing. Consumer products such as Soap and Other Detergent, Dog and Cat Food, Polish and Other Sanitation Goods, Toilet Preparation, , Electric House wares and Household Fan Manufacturing; Broom, Brush, and Mop Manufacturing & All Other Miscellaneous Chemical Product and Preparation Manufacturing. Colgate-Palmolive Company 's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed.

1.2 Background:- Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900 's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, and Mennen as well as Hill 's Science Diet and Hill 's Prescription Diet.
Colgate Total is considered the greatest evolution in toothpaste since the introduction of fluoride. This highly effective formula, containing fluoride and the antimicrobial ingredient, Triclosan, has been demonstrated clinically to help prevent gingivitis, plaque, cavities and tartar. And, its unique patented formula, containing the co-polymer, Gantrez, continues to be active between brushings. It continues to work fighting plaque,

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