GoldTech Business Plan
GoldTech Enterprises, (GTE)
An oasis of quality information technology equipments
(www.coldtech.com ) Tel, (41) 0201234
RETAIL INSTITUTION
CDP 450 Hebert Chitepo Street, Mutare, Fidelity Life Building Ground Floor.
BUSINESS PLAN
Prepared by
Name Phone
Wiseman Muchokochoko R111553Q
Brian Mulanga R101421P
Lynette Mataka R112502T
Beverley Manthando R112485W
Nyasha Chikono R112105R
25 April 2014
Contents page
Information Page
Executive Summary 3
Company overview 5
Market analysis 6
Industry analysis and participants 7
Competition and buying patterns 8
Marketing strategy 10
Sales forecast 12
Business justification (SWOT) 14
Products and services 15
Management plan 17
Financial plan 20
Appendices 22
Executive Summary
Introduction
GoldTech is a start-up computer and accessories retail establishment located at the heart of Mutare CBD. GoldTech expects to catch the interest of not only Mutare customers but from the surrounding areas and the whole country in particular with its broad variety of information technology products. The company plans to build a strong market position in the town, due to the inability of current institutions to move with time
GoldTech aims to offer its products at a competitive price to meet the demand of the low, middle-to higher-income local market area, small businesses and home offices
The Company
GoldTech is incorporated in Mutare. It is equally owned and managed by its five partners.
Mr. Wiseman Muchokochoko has extensive experience in sales, marketing, and management, and holds a 1st class degree in Retail and Logistics management. Mr. B. Mulanga brings experience in the area of finance and administration, including a stint as an accountant with Chipinge Rural District Councils. Mrs. Chikono once worked with The Ministry of Youth and Indigenous Empoerment and brings that marketing
An oasis of quality information technology equipments
(www.coldtech.com ) Tel, (41) 0201234
RETAIL INSTITUTION
CDP 450 Hebert Chitepo Street, Mutare, Fidelity Life Building Ground Floor.
BUSINESS PLAN
Prepared by
Name Phone
Wiseman Muchokochoko R111553Q
Brian Mulanga R101421P
Lynette Mataka R112502T
Beverley Manthando R112485W
Nyasha Chikono R112105R
25 April 2014
Contents page
Information Page
Executive Summary 3
Company overview 5
Market analysis 6
Industry analysis and participants 7
Competition and buying patterns 8
Marketing strategy 10
Sales forecast 12
Business justification (SWOT) 14
Products and services 15
Management plan 17
Financial plan 20
Appendices 22
Executive Summary
Introduction
GoldTech is a start-up computer and accessories retail establishment located at the heart of Mutare CBD. GoldTech expects to catch the interest of not only Mutare customers but from the surrounding areas and the whole country in particular with its broad variety of information technology products. The company plans to build a strong market position in the town, due to the inability of current institutions to move with time
GoldTech aims to offer its products at a competitive price to meet the demand of the low, middle-to higher-income local market area, small businesses and home offices
The Company
GoldTech is incorporated in Mutare. It is equally owned and managed by its five partners.
Mr. Wiseman Muchokochoko has extensive experience in sales, marketing, and management, and holds a 1st class degree in Retail and Logistics management. Mr. B. Mulanga brings experience in the area of finance and administration, including a stint as an accountant with Chipinge Rural District Councils. Mrs. Chikono once worked with The Ministry of Youth and Indigenous Empoerment and brings that marketing