GoldieBlox SWOT Analysis
A. SWOT Analysis
Founded and developed by Stanford graduate Debbie Sterling in 2012, Goldieblox has made it its main purpose to “get girls building”. By tapping into girl’s imaginations and creative thinking by using stories and construction sets, Goldieblox wants to give girls the confidence and boost they need to “disrupt the pink aisle” and inspire a future generation of female engineers. Better said by Sterling: “My head literally started spinning and I was so disappointed there weren’t things that would inspire girls to use their brains. The girl aisle was kind of about how to be pretty and I wanted to put something in there that girls can see that they too could find a passion in engineering and that they too could find these subjects fun.” (Vega, 2014) Goldieblox is a set of toys in the form of kits, which is then accompanied with storytelling in order to establish a connection with the act of building. There are currently three construction kits out for purchase: Goldieblox and the Spinning Machine, Goldieblox and the Parade Float, and Goldieblox and the Dunk Tank. Each kit is individually unique with different stories, design ideas, building possibilities, and accompanied parts all focusing on building spatial skills, engineering principles, and a confidence in problem-solving.
Strengths
-Low cost for kits
-Unique product
-Growing market
-Loyal customers
-Teaches basic principles of creative thinking and concepts of engineering
-Children are able to interact with parents throughout the project
-Challenges gender stereotypes of the types of toys young girls play with
-Committed to helping young girls raise their confidence and give them the tools they need to pursue math and science
-Can track status of kit packages ordered from online
-Use of Super Bowl Commercial in 2014
Weaknesses
-Design of product is only targeted towards girls
-Lack of advertising outside of United States
-New company: not well-known in toy market yet
Founded and developed by Stanford graduate Debbie Sterling in 2012, Goldieblox has made it its main purpose to “get girls building”. By tapping into girl’s imaginations and creative thinking by using stories and construction sets, Goldieblox wants to give girls the confidence and boost they need to “disrupt the pink aisle” and inspire a future generation of female engineers. Better said by Sterling: “My head literally started spinning and I was so disappointed there weren’t things that would inspire girls to use their brains. The girl aisle was kind of about how to be pretty and I wanted to put something in there that girls can see that they too could find a passion in engineering and that they too could find these subjects fun.” (Vega, 2014) Goldieblox is a set of toys in the form of kits, which is then accompanied with storytelling in order to establish a connection with the act of building. There are currently three construction kits out for purchase: Goldieblox and the Spinning Machine, Goldieblox and the Parade Float, and Goldieblox and the Dunk Tank. Each kit is individually unique with different stories, design ideas, building possibilities, and accompanied parts all focusing on building spatial skills, engineering principles, and a confidence in problem-solving.
Strengths
-Low cost for kits
-Unique product
-Growing market
-Loyal customers
-Teaches basic principles of creative thinking and concepts of engineering
-Children are able to interact with parents throughout the project
-Challenges gender stereotypes of the types of toys young girls play with
-Committed to helping young girls raise their confidence and give them the tools they need to pursue math and science
-Can track status of kit packages ordered from online
-Use of Super Bowl Commercial in 2014
Weaknesses
-Design of product is only targeted towards girls
-Lack of advertising outside of United States
-New company: not well-known in toy market yet