Gold Gym
1. Customer benefit package (CBP) diagram for Gold’s Gym
Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as "gyms"). Each gym features with a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture.
Gold's Gym locations are equipped with cardiovascular and strength training equipment and offer group exercise classes such as group cycling, pilates, Latin dance, yoga and stretching through the company GGX (Gold's Group Exercise) program. Many gyms also offer basketball, swimming pools and boxing studios so these are Gold’gyms’s peripheral service.
2. The mission of the Gold’gyms is to help people find their inner strengths to achieve goals. No matter what your fitness level is. Anything is possible when coming to Gold’gyms.
3. The strategy of the Gold’Gyms is to provide the best facilities for trainers and also bring benefits to membership. They focus on 4 “P”.
Product : Equipment and training programs for health and fitness vary among facilities
Certified staff and employees.
Price: Membership fees and plans range depending on gym
$34.99 for a two-year commitment to $569 for a one-year membership that includes group sessions.
Promotion: Gold's Gym have their own website so we can easily find infortmation, searching for training progames and applying the a training course, also they have Tumblr, Facebook, Twitter Gold's Gym Spotter App and Commercials. Everything is public so it gets closer to customers.
Place : with 600+ gyms in 37 states and 30 different countries. Gold’gyms are gaining more and more customers every single year.
4. The competitive priorities of Gold’gym are:
Currently have the 3rd largest market share.
Gold's Gym International, Inc. is an American chain of international co-ed fitness centers (commonly referred to as "gyms"). Each gym features with a wide array of exercise equipment, group exercise classes and personal trainers to assist clients. So the primary services of the Gyms is to provide a wonderful and professional environement for people who want to do bodybuilding and physical education. It is considered a landmark in the bodybuilding subculture.
Gold's Gym locations are equipped with cardiovascular and strength training equipment and offer group exercise classes such as group cycling, pilates, Latin dance, yoga and stretching through the company GGX (Gold's Group Exercise) program. Many gyms also offer basketball, swimming pools and boxing studios so these are Gold’gyms’s peripheral service.
2. The mission of the Gold’gyms is to help people find their inner strengths to achieve goals. No matter what your fitness level is. Anything is possible when coming to Gold’gyms.
3. The strategy of the Gold’Gyms is to provide the best facilities for trainers and also bring benefits to membership. They focus on 4 “P”.
Product : Equipment and training programs for health and fitness vary among facilities
Certified staff and employees.
Price: Membership fees and plans range depending on gym
$34.99 for a two-year commitment to $569 for a one-year membership that includes group sessions.
Promotion: Gold's Gym have their own website so we can easily find infortmation, searching for training progames and applying the a training course, also they have Tumblr, Facebook, Twitter Gold's Gym Spotter App and Commercials. Everything is public so it gets closer to customers.
Place : with 600+ gyms in 37 states and 30 different countries. Gold’gyms are gaining more and more customers every single year.
4. The competitive priorities of Gold’gym are:
Currently have the 3rd largest market share.