Going Green Sc Johnson

Topics: Sustainable energy, Sustainability, Peak oil Pages: 4 (1373 words) Published: January 10, 2011
Why we need a green revolution

During the past five years, our company tried to re-establish its ecological and environmental vision and develop new strategies to meet its sustainable development goals. The word “green” became the distinctive feature of the company’s lifelong success. However, many companies fail to update their strategies or cannot objectively evaluate the meaning and significance of “green” solutions in business. Criticism aside, the success of the sustainable policies in business directly depends on the companies’ ability to review and reconsider their “green” goals in light of the environmental and policy changes in global business environments. Recent publications and books provide an insight into the current state of “green” policies and offer a variety of “green” recommendations for companies to follow. Thomas Friedman’s Hot, Flat and Crowded is an excellent source of information about contemporary environmental problems and their implications for business. What Friedman writes in his book can shape the foundation for developing a more sustainable approach to doing business worldwide. Summary

Thomas Friedman’s Hot, Flat and Crowded: Why We Need a Green Revolution and How It Can Renew America is a logical compilation of facts, opinions, evaluations, and recommendations pertaining to the topic of “green” revolution in America. In his book, Friedman sheds the light on the current ecological issues, discusses their implications for business and offers ideas to resolve these issues successfully. In Friedman’s (2008) book, the words “hot”, “flat” and “crowded” denote three different trends: global warming, the unprecedented rise of middle classes, and unbelievable population growth. Those trends converged, making the whole planet dangerously unstable (Friedman, 2008). Today, instead of building new walls around American embassies, the world must change the direction of its ecological initiatives (Friedman, 2008). Friedman claims that...
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