Godiva
TM
A GXS Case Study
Godiva Chocolatier
Profile
Founded in Belgium in 1926 and headquartered in New York City, Godiva Chocolatier is recognised around the world as the leader in fine chocolates. Godiva confections are available from Belgium to Singapore and Denver to Dubai, making the Godiva brand known—and loved—in more than 80 countries around the world. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for more than 80 years.
The Challenge
Godiva has experienced tremendous success by reinvigorating its prestigious brand and introducing innovative collections of its coveted confections and expanding into new channels. These luxury chocolates are now available and affordable to a wider consumer base.
After divesting from the Campbell Soup Company in 2007, Godiva was acquired by Turkish food company, Yıldız Holding—one of the world’s leading and most respected providers of food and beverages. Following the divestiture, Godiva continued to share Campbell’s B2B platform for a short period. However, this was not a viable long-term solution. Godiva needed to become independent of Campbell’s B2B operations as quickly as possible to avoid expensive chargebacks and financial penalties.
Godiva needed to make the transition away from Campbell’s with minimal disruption to current business operations while ensuring its IT systems and staff could support a growth strategy that included expansion into new global markets and channels along with new, innovative product introductions.
The Solution
Godiva determined the best course of action would be to outsource the management of its entire B2B operations to a trusted partner. This would empower Godiva to focus on core competencies and other key business initiatives. Through its relationship with Campbell’s, Godiva had relied on the
A GXS Case Study
Godiva Chocolatier
Profile
Founded in Belgium in 1926 and headquartered in New York City, Godiva Chocolatier is recognised around the world as the leader in fine chocolates. Godiva confections are available from Belgium to Singapore and Denver to Dubai, making the Godiva brand known—and loved—in more than 80 countries around the world. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for more than 80 years.
The Challenge
Godiva has experienced tremendous success by reinvigorating its prestigious brand and introducing innovative collections of its coveted confections and expanding into new channels. These luxury chocolates are now available and affordable to a wider consumer base.
After divesting from the Campbell Soup Company in 2007, Godiva was acquired by Turkish food company, Yıldız Holding—one of the world’s leading and most respected providers of food and beverages. Following the divestiture, Godiva continued to share Campbell’s B2B platform for a short period. However, this was not a viable long-term solution. Godiva needed to become independent of Campbell’s B2B operations as quickly as possible to avoid expensive chargebacks and financial penalties.
Godiva needed to make the transition away from Campbell’s with minimal disruption to current business operations while ensuring its IT systems and staff could support a growth strategy that included expansion into new global markets and channels along with new, innovative product introductions.
The Solution
Godiva determined the best course of action would be to outsource the management of its entire B2B operations to a trusted partner. This would empower Godiva to focus on core competencies and other key business initiatives. Through its relationship with Campbell’s, Godiva had relied on the