GO GREEN CAMPAIGN
Business feasibility study can be defined as a controlled process for identifying problems and opportunities, determining objectives, describing situations, defining successful outcomes and assessing the range of costs and benefits associated with several alternatives for solving a problem. Business Feasibility Study is used to support the decision making process based on a cost benefit analysis of the actual business or project viability. In business feasibility study there are some aspects that we have to look at, such as; marketing aspect, operational aspect, human resource aspect, tax and law aspect, environmental aspect, financial aspect, and etc. The aspect of business feasibility study focused on in this paper is environmental aspect.
Environmental aspect is to see whether a business is feasible or not to run in a certain type of environment. The environment in which the business will be run must be analyzed carefully. This is due to the environment on the other hand may be a chance of business to be run, but on the other hand can also be a threat environment for business development. The existence of a business can affect the environment, society and the environment both ecological environment where business will be run. A business can cause a variety of activities so as to impact the environment around the site. Changes in people's lives as a result of business activity can be increasingly crowded locations around the location of the business, the emergence of social vulnerability, community disease, also lifestyle changes as a result of the influx of workers from outside the region. Environmental aspect is closely related to the environment around the company itself which refers to the analysis of AMDAL/ EIA (Environmental Impact Assesment).
The purpose of EIA is to maintain and improve the quality of the environment and the pollution that suppress the negative impact be as low as possible. Thus EIA is needed to make a decision on the implementation of activities that have an impact on the environment. One of the programs that support EIA is the Go Green Campaign. As we know that our world is now facing global warming and it is getting really serious recently, therefore not only community, individuals, and government who are concern with global warming but the industries are concern as well in preventing global warming. The businesses and companies world is now beginning to focus on running and promoting greening activities 3Rs, which are Reduce, Reuse, and Recycle to save the environment.
The benefits of Go Green Campaign are lower cost, healthier lives, a more sustainable world, better quality of life, and development in new areas. One of the most evident benefits of going green is that it can help us cut cost, whether as an individual, a household, a community or a nation. When we conserve energy and resources, by not wasting water and electricity and adopting green traveling tips, we help to reduce the amount of money that needs to be spent on energy and resources. As more and more people seek to live a green life by reducing the pollution and carbon footprints they leave behind, we can look forward to better quality air, a cleaner environment and better health. In addition, the health of our environment also has an impact on the quality of our food and ultimately our health. It would be hard to imagine how we could remain healthy if we are consuming polluted drinking water and food contaminated with chemicals (eg. fish with heavy metal contamination, vegetables exposed to acid rain, etc) for long periods. By keeping our air and environment, cleaner, we are actually building a healthier environment.
One of the most important benefits of going green is a more sustainable world. At the rate that we are consuming the world’s resources, polluting the earth and fueling global warming, and destroying the earth’s ecosystem, in no time, we would be left with nothing (no clean air,...
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