Preview

Gnc Survey

Good Essays
Open Document
Open Document
571 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Gnc Survey
Upon the research we gained through our survey the average customer spends 15 minutes in GNC. With the average size of a GNC store is 1400 square feet this means that the average customer is looking through the store at an average of 100 square feet a minute. The main thing to look at with that information would be the retail format and retail mix strategy.
The retail format of GNC is that they have various types of products and place them in categories such as weight loss, extracts, vitamins, proteins and muscle building products. The way that GNC sets up their store is having the proteins/muscle building products in the back of the store and all the other products towards the front. The reason behind is would be that the proteins/muscle building products bring in the most traffic allowing the consumer to walk through the store past the other products that will catch their eye.
GNC appears to set up their store using the “Model Stock Approach”. With GNC putting their best selling products towards the back of the store it allows them to focus on selling their other products. GNC bases their arrangement of products to be individual of each other. By allowing this they are able to set up displays for each individual category of products, with the sole purpose of catching a persons eye as they walk past it.
The displays inside of GNC’s are all Rack/Case displays. Their assortments of items placed in their category and by the multiple brands that they have. According to out survey it seems that consumers don’t seem to have a problem with the assortment of items. For every product, GNC has at multiple substitutes and many different brands with multiple prices. Also, they offer different sizes of the same products. Another noticeable piece of information obtain from our survey is that price and product selection are the main factors in the deciding factor of a customers purchase. The external sources that effect the consumer is the salesperson and also the

You May Also Find These Documents Helpful

  • Better Essays

    Burlington Coat Factory is not what I would call an aesthetically pleasing store. The fluorescent lights are almost blinding, the signs above the racks of clothing are incredibly plain, the displays don’t all match; Burlington Coat Factory is not the place to go for a relaxing shopping experience. But just because it doesn’t share the same aesthetic-oriented goals as retail establishments like Starbucks, doesn’t mean it doesn’t design its stores to best serve its customers. In fact, the plain, warehouse-like layout of the store is exactly what its target customers want. Burlington shoppers want to save and they want to know exactly what they’re saving. This is why Burlington Coat Factory has designed the layout of its stores and the displays to focus on the type of deal the customer is receiving and exactly how good that deal is. Burlington Coat Factory has also designed its stores to cater to its two main types of customers: shoppers looking for brand names at lower prices and more value-oriented shoppers who disregard brand names for low prices.…

    • 1840 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Stores within the discount retail industry offer a wide variety of products at low prices. Discount stores offer brand names but place an emphasis on brands unique to their own stores for a lesser price. Trends toward perishable items are becoming more apparent in the market as well. In 2004 DG started added in refrigerated coolers to there many stores which are filled with…

    • 1643 Words
    • 7 Pages
    Better Essays
  • Good Essays

    -grid layout;-They would use this technique because this structure offers less, encourages customers to search for items on their own, and will make them have to walk past all the other products, so their more likely to pick something else up on their way around the store.…

    • 1802 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Thirdly, another one of the strengths of the above shop display 1 is that it has good colour coordination which can catch the customer’s eye really quickly. This is good because it the items don’t catch the customers eyes then they wouldn’t really want to take it home.…

    • 1478 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Canadian Tire Assignment

    • 662 Words
    • 3 Pages

    C.T doesn’t want to be a 1 dimensional Company they want to be more diverse. There not Just nuts and bolts but nuts bolts and groceries which in a sense will help CT out quite a bit seeing as not everyone wants to go everywhere looking for groceries but can get everything at one store. Sort of like and All in one store. The Typical Customer that shops at C.T is usually a Male between the ages of 20-60 looking for Auto parts, home renovations etc . The Reason in my opinion for bringing in a grocery department into C.T is because there looking for another target market. There changing the home decor and other marginal areas because they’re not marking money so bringing in a grocery part could possibly help them boost sales due to the fact there selling products that’s an everyday needs such as ; eggs, milk, cereal, etc.…

    • 662 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Especially in retail business, it is of outmost importance that the merchandise is presented in an eye-catching and appealing manner and in an industry where steep competition lays ahead, they can definitely give the upper-hand, marking the store as a leading brand in its respective niche.…

    • 508 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Since the retail giant is best known as an all around retail variety store, we will be basing our analysis on this particular segment of its operations. According to the NAICS the “Variety Store” category includes establishments primarily engaged in the retail sale of a variety of merchandise in the low and popular price ranges. Sales usually are made on a cash-and-carry basis, with the open-selling method of display and customer selection of…

    • 324 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Their two distinctive characteristics include a large, bold-lettered, well lit sign and large windows across the entire front entrance viewing into the stores. These characteristics catch the eye of their consumers and allow them to take a quick glance at the merchandise in the store, as a large portion of it can be seen simply from the outside view. This proves to be effective for their free-standing stores and especially for their mall locations as it draws the eye away from competition and creates curiosity to enter the…

    • 781 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tsc Company

    • 863 Words
    • 4 Pages

    In my opinion, TSC uses many retail mixes; from an assortment of goods, services, design shops, visual things, location and price. As I have already said, it all has its role in the sale. They possess the essential items for the farm, but also for farmers. They have good service because they have trained employees, who are farmers and love their jobs. Stores are arranged by the regulations that customers can manage and enjoy shopping. Also locations of the stores are available for customers. In front of stores there is plenty space, which serve for visual marketing and sales. They have a price range in which each customer can find what they want.…

    • 863 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Dollar General

    • 314 Words
    • 2 Pages

    Unlike its competitors, Dollar General place new stores within the communities. Dollar General feels that filling the role of the “neighborhood store” is a big part of its success. In some cases, stores are within a few city blocks of each other. Dollar General typically serves communities that are too small for Wal-Marts. Wal-Mart targets all income level households, whereas DG serve “need-to” shoppers. DG, which are normally in towns with less than 20,000 people, has targeted shoppers. 81% are females 44% are of the age of 55 and most of the customers live within five miles of the store. Dollar General offers both name brand and generic merchandise — including off-brand goods and closeouts of name-brand items in the same store, often on the same shelf. http://www.oppapers.com/essays/Dollar-General-Industry-Competitive-Analysis/109618…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    They compete with other corporations, allowing the consumer to win, because when they compete the quality goes up and prices go down as they try and lure the customers into their stores/businesses…

    • 1465 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Clocky Marketing Case

    • 1210 Words
    • 5 Pages

    choice of target market and positioning has an effect on: → Estimate the right pricing point (might vary if bought as gift vs. for self) → The design features emphasized (functionality vs. cute/shaggy look) → Choice of where to distribute Clocky (difference in the margins/type of store)…

    • 1210 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    A foot is the approximate size of the display rail, it is perceived as a unit, rather than a measurement. The product is counted in styles, the unique design of the product, and options, its available colour variations. Primark has on one foot only one stile in one option on offer. The product density is so high, that even each colour option is given its own rail and with that its own foot. (Primark 1)…

    • 1036 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Reiss SWOT Analysis

    • 420 Words
    • 2 Pages

    The most recognisable details of the stores being true black with chrome, cylindrical bars and sometimes full wall mirrors and due to this professional layout.…

    • 420 Words
    • 2 Pages
    Good Essays
  • Best Essays

    There are certain influences that determine a consumer’s decision to purchase. These influences include internal influences like income and their level of involvement, and external influences like family, social class as well as culture and subculture (Shiffman, et al., 2011; Wind, 1978).…

    • 2750 Words
    • 11 Pages
    Best Essays