Glocalization
WC = 1,489
GEO 101
Dr. Housel
April 20, 2012
Nike – Hilversum, The Netherlands
Hilversum, The Netherlands
Hilversum, The Netherlands
Beaverton, OR
Beaverton, OR Have you ever heard of the phrase “Just Do It?” Do you know what the ‘Swoosh’ is that represents Nike’s logo? Nike’s headquarters in the United States is in Beaverton, Oregon and became a mainstream sporting sales corporation in 1978. The popularity of their apparel increased when multiple athletes signed a contract to promote and wear Nike in sporting events. Since citizens in other countries thrived on Nike clothing, Nike finally went overseas to build a corporation in The Netherlands (or The Dutch); this project was complete in 1999. The headquarters is located with easy access to the train station and was the site of a former harness track and Olympic training ground (McDonough).
Nike products are sold to customers around the world. The athletic gear is made to have style and catch the eye of others. If the sales were good and there wasn’t a relapse, then why did Nike go overseas? In 2007, Nike got a lift courtesy of favorable exchange rates; a weaker dollar means greater sales abroad, as the products are priced more cheaply (Forbes). The income that Nike receives is thrived on by many features including promotions, new gear, and athletes. Both promotions and new gear have to do with buyers altering their costs to Nike for their deals and willingness to pay for the product. Athletes are the ones who sign a deal (either with Nike, Adidas, Under Armour, etc…) to wear and encourage viewers to buy their apparel while participating in their sport. As Nike moved into Europe where soccer is popular, more European soccer professionals made contracts with Nike. In past years, Nike has been one of the most prolific companies to excel in overseas sales with reaching 1.48 billion dollars a year (Forbes). As football continues to be rise in the United States, Nike sales in football
GEO 101
Dr. Housel
April 20, 2012
Nike – Hilversum, The Netherlands
Hilversum, The Netherlands
Hilversum, The Netherlands
Beaverton, OR
Beaverton, OR Have you ever heard of the phrase “Just Do It?” Do you know what the ‘Swoosh’ is that represents Nike’s logo? Nike’s headquarters in the United States is in Beaverton, Oregon and became a mainstream sporting sales corporation in 1978. The popularity of their apparel increased when multiple athletes signed a contract to promote and wear Nike in sporting events. Since citizens in other countries thrived on Nike clothing, Nike finally went overseas to build a corporation in The Netherlands (or The Dutch); this project was complete in 1999. The headquarters is located with easy access to the train station and was the site of a former harness track and Olympic training ground (McDonough).
Nike products are sold to customers around the world. The athletic gear is made to have style and catch the eye of others. If the sales were good and there wasn’t a relapse, then why did Nike go overseas? In 2007, Nike got a lift courtesy of favorable exchange rates; a weaker dollar means greater sales abroad, as the products are priced more cheaply (Forbes). The income that Nike receives is thrived on by many features including promotions, new gear, and athletes. Both promotions and new gear have to do with buyers altering their costs to Nike for their deals and willingness to pay for the product. Athletes are the ones who sign a deal (either with Nike, Adidas, Under Armour, etc…) to wear and encourage viewers to buy their apparel while participating in their sport. As Nike moved into Europe where soccer is popular, more European soccer professionals made contracts with Nike. In past years, Nike has been one of the most prolific companies to excel in overseas sales with reaching 1.48 billion dollars a year (Forbes). As football continues to be rise in the United States, Nike sales in football
Cited: McDonough, William. "Nike European Headquarters." William McDonough Partners. William McDonough, 2012 Farrell, Andrew. "Nike Swooshes Up Overseas." Forbes. Forbes Magazine, 21 Sept. 2007. Web. 06 Apr. 2012. <http://www.forbes.com/2007/09/21/nike-europe-update-markets equity-cx_af_0921markets22.html>. "Nike, Inc." Wikipedia. Wikimedia Foundation, 04 Mar. 2012. Web. 06 Apr. 2012. "Companies: Shared Services Centers." Company Profiles. Oct. 2008. Web. 06 Apr. 2012. Hawes, Alex. "Going Green." Preservationnation.org. 27 Nov. 2001. Web. 16 Apr. 2012.