Globalization Vodafone

Topics: Vodafone, Vodafone Spain, Globalization Pages: 11 (3818 words) Published: December 13, 2010

1. Introduction2
2. Purpose of assignment3
3. Background of Vodafone3
4. Theoretical review4
4.1 PESTE Analysis4
4.1.1 Political forces4
4.1.2 Economic forces4
4.1.3 Technological forces4
4.1.4 Social forces5
4.1.5 Environmental forces5
4.2 SWOT Analysis5
4.2.1 Strengths5
4.2.2 Weakness5
4.2.3 Opportunities5
4.2.4 Threats6
5. The analysis of Vodafone6
5.1 The analysis of Vodafone based upon the PESTE framework6
5.1.1 Political forces on Vodafone6
5.1.2 Economic forces on Vodafone6
5.1.3 Technological forces on Vodafone6
5.1.4 Social forces on Vodafone7
5.1.5 Environmental forces7
5.2 The analysis of Vodafone based upon the SWOT framework7
5.2.1 Strengths and weaknesses of Vodafone8
5.2.2 Opportunities and threats of Vodafone8
6. Conclusion9
7. References9

1. Introduction

In these days we can find a lot of different definitions of globalization. Some scientists globalization describes as political, economical and cultural atmosphere off today (M. I. Katsioloudes and S. Hadjidakis, 2007). W. H. Mobley (2006) strongly believes that globalisation is result of all changes in the world but not the cause. He says that the real driving force behind dislocations is the speed of change of widespread adoption of new approaches especially in areas that have heretofore been stable. While other scientist D. J. Boudreaux (2009) consider that globalization is the advance of human cooperation across national boundaries. Cooperation is describe as a typically taken to involve each participating person’s intention to be part of larger effort. He also found out that globalisation is a source of rivalry of competition. It’s equally real and important because it’s the vast pattern of cooperation that globalisation spread across our planet. That is to say that without competition would be neither inventions nor innovations. As well all these scientists accepted that globalization is closer integration of all nations, labour movement, technology transfers across international borders and its all about changes as Katsioloudes and S. Hadjidakis (2007) say that this is result of technological process mainly in the areas of information technology, telecommunications, energy, transport and biotechnology as well as a shift in economic policies. Human made these changes of technologies, in other words we can call a human perfection. These researches also reveal that globalization refers to any force that creates an unexpected, uniform sometimes disruptive condition across heretofore-impermeable boundaries within which the relevant conditions were previously varied (W. H. Mobley 2006). So it also means that human perfection creates those new conditions to other human and because it’s new for them, they calling those conditions uncontrolled. However all these scientist found out different words to describe the main point of definition of globalisation but they also maintain that globalization is not a phenomenon. It is not just some passing trend. It is inevitable that’s why it’s affects everyone. In these days we can see that there is no limits for human mind, its doest feel that all these changes will stop, conversely it’s just taking acceleration. So it is also hard to say are we in middle of globalization or globalization just started because we can’t see what is waiting for us in the future.

2. Purpose of assignment

This assignment is to analyze the actual and potential impacts of globalization on global company - Vodafone. The main purpose of this framework is to integrate theoretical and practical knowledge for analysis of Vodafone.

3. Background of Vodafone

Vodafone Group plc is a global telecommunications company headquartered in Newbury, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 332 million...

References: Mobley, W. H. (2006) Advances in Global Leadership. Volume 4. [online] Available: <>.
Hechavarria, D. (2005) The history of Vodafone. [online] Available:
Kaleem, A. (2005) SWOT analysis. [online] Available:
Fackler, M., Belson,K. (2005) A major backfire in Japan deflates Vodafone’s one size fits all strategy. [online] Available:
Bustillo, J., Diaz, P., Huete, L. (2008). The ultimate cultural change: Vodafone Spain’s technology area. [online] Available:<>.
Tallman, S.(2000). Global Strategy. [online] Available: <
Cowinng, J.S
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