Globalization Strategy of Hyundai
The current issue in the world economy is characterized by globalization. Corporations have built up a world-wide network economy by promoting production and trade. An important cause for the globalizing trend of the world economy lies in relocation of production sites and management strategies of business. Firms need not only partnership with foreign companies in the form of direct investment and joint ventures, but they need also to develop cross-border buyersupplier relations. These trends also provide opportunities for the sharing of risks and costs in
R&D and production. Globalization is driven by strategic alliances that reflect a shift of company strategies. Globalization is an increasingly important aspect of the automobile industry. In the past decades, the automobile industry has been one of the mains driving forces in globalization. The pattern of globalization followed by the major car makers can so far be split into three stages. The first stage is export. At this stage the goal is to create a car that fits into a worldwide car category.
The second stage of globalization comes after the expansion of export. This is the setting up of transplant in major market regions. The last stage of globalization is complete localization of transplants on one hand and the establishment of a global business network on another hand.
In the following, I would like to first of all investigate specific firm organization and interfirm market relations to which the globalization strategies of Hyundai must adjust. Then, I will explore the transition of globalization strategy from transplants in the core market to set-up the KD production site in periphery regions from 1985 through 1995. There was a clear change in
Hyundai's globalization strategy at the end of the
1990s that has been primarily built by Global Top-
10 strategy. The closing reflections deal with the multi-regional strategy of Hyundai.
GLOBALIZATION, FIRM ORGANIZATION
R&D and production. Globalization is driven by strategic alliances that reflect a shift of company strategies. Globalization is an increasingly important aspect of the automobile industry. In the past decades, the automobile industry has been one of the mains driving forces in globalization. The pattern of globalization followed by the major car makers can so far be split into three stages. The first stage is export. At this stage the goal is to create a car that fits into a worldwide car category.
The second stage of globalization comes after the expansion of export. This is the setting up of transplant in major market regions. The last stage of globalization is complete localization of transplants on one hand and the establishment of a global business network on another hand.
In the following, I would like to first of all investigate specific firm organization and interfirm market relations to which the globalization strategies of Hyundai must adjust. Then, I will explore the transition of globalization strategy from transplants in the core market to set-up the KD production site in periphery regions from 1985 through 1995. There was a clear change in
Hyundai's globalization strategy at the end of the
1990s that has been primarily built by Global Top-
10 strategy. The closing reflections deal with the multi-regional strategy of Hyundai.
GLOBALIZATION, FIRM ORGANIZATION