Globalization Strategy : Genesis Pte Ltd

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Table of Contents

| |Contents |page |
| |Introduction |2 |
| |Definition of Globalization |2 |
| |Company Overview |4 |
| |Background and Resources |4 |
| |Overseas Markets and International Entry Modes |4 |
| |Franchising into China |6 |
| |Market Research |6 |
| |Franchising Development and Success Factors |7 |
| |Advantages and Disadvantages of Franchising |7 |
| |Advantages of Franchising |7 |
| |Disadvantages of Franchising |8 |
| |Overall Evaluation |8 |
| |Joint Venture with Japanese Firms |9 |
| |Market Research



References: Adekola, A. and Sergi, B.S. (2007) Global Business Management: a cross-cultural perspective. Hampsher: Ashgate Publishing Limited BBQ Official Web Page (2010) Writing of introduction [Online] available from [19th May 2010] Brooke, M. Z. and Skilbeck, J. M. (1994) Licensing, The International Sale of Patents and Technical Knowhow. Hampshire: Gower Publishing Limited, p.84 Ceglowski, J. (1998) 'Has globalization created a borderless world? ' journal of business review [online] available from [31st May 2010] Chosun.com (2009) ‘Global Business Management of Genesis BBQ Limited.’ Article of news [online] available from [31st May 2010] Genesis BBQ Group (2010) Writing of annual report [Online] available from [25th May 2010] Hill, C.W.L., (2009) International Business: Competing in the Global Marketplace 7th ed. International Edition. New York: McGraw Hill-Irwin McAleer, M. and Oxley, L. (2007) Economic and Legal Issues in Intellectual Property. Malden MA: Blackwell Publishing Newlands, D. and Hooper, M.J. (2009) The Global Business Handbook: the eight dimensions of international management. Surrey: Gower Publishing Limited

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