Q1. Using one specific company with which you are familiar, examine the actual and potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts of globalisation you have identified.
Table of contents
2. Definition of globalisation
3. Nestlé’s Background
4. Impact & possible strategies 4.1 Porter`s generic strategies 4.2 Nestlé’s activities as a response to globalisation strategy 4.2.1 Table of Top 5 MNEs, ranked by number of host economies in their affiliates.
7. Conclusion References
World count: 2983
Globalisation is a phenomenon which has greatly contributed to the development of current global existence in respects to financial, social, political and technological factors. It has come to define the very fabric of our modern lives. Multinational companies serve as a conveyor of this global phenomenon and one such company is Nestle, which is the subject of this report. Initially, the globalisation phenomenon and its dominant factors will be described. Subsequently, the Nestle multinational corporation will be introduced. The report will then delve into the means by which globalisation has developed in recent history and how this influenced Nestle. It will also discuss how Nestle has responded to these influences and how it has come to be the global entrepreneurial giant that it is today. Ultimately, the corporation’s current and future prospects will be analysed via SWOT and PESTLE analyses
2. Definition of globalisation
Globalisation – “….the process of transformation of local phenomena into global ones. It can be described as a process by which the people of the world are unified into a single society and function together. This process is a combination of economic, technological, social and political
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