Globalizaiton

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Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China’s Market

Authors:

Chen Jun Jiao Zhiqiang

Tutors:

Dr. Philippe Daudi, Dr. Mikael Lundgren

Program:

Master's Programme in Leadership and Management in International Context

Subject: Level and semester:

Master’s Thesis Masterlevel Spring 2008

Baltic Business School

CHEN Jun &JIAO Zhiqiang

16/05/2008

Acknowledgements
Our Personal Thanks
We want to thank the following people for their continued supports throughout this programme and their help in writing this thesis. Without their help, this thesis would not have been possible.

In the first place, we would like to give thanks to our professor, Dr. Philippe Daudi for his supervision, advice, and guidance all through this research. Above all and the most needed, he provided us great encouragement and support in various ways.

We also sincerely appreciate Mr. Mikael Lundgren for his encouragement, supervision, constructive suggestions and professional advices to us during the research. His crucial contribution to the thesis is of great significance. His involvement with his originality has triggered and nourished our intellectual maturity.

2

CHEN Jun &JIAO Zhiqiang

16/05/2008

Abstract
Field: Master thesis in change management

Number of Pages:

94

Title:

Balancing the Paradox of Localization and Globalization: Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China’s Market

Authors:

Chen Jun & Jiao Zhiqiang

Supervisor:

Mikael Lundgren, Baltic Business School, Kalmar, Sweden

Submission Date:

16th May, 2008

3

CHEN Jun &JIAO Zhiqiang

16/05/2008

Executive Summary: Multinational Corporations (MNCs) are facing the paradox of globalization and

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