Globalisation to Glocalistation

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Globalisation to Glocalisation:
In Public Relations Globalisation, a widely discussed topic and is not all that easy to explain in such complicated terms in simple words. This essay seeks to present an overview of how globalisation came about which impacted the way of public relations by shifting its perspective towards glocalisation. In the beginning, advancements in technologies such as mobile phones, aeroplanes, telephones and the internet had made the growth in transport in communications networks possible. As a matter of fact, this means that people across the world can interchange merchandises and info more swiftly and simply. This process is called globalisation, where the worldwide coming together of countries and nation. (Sriramesh, K. 2009)
For instance, companies such as Apple and Blackberry which produces smart phones in the United States. Their products are in ballot competition with each other, but both companies pay the same salary and production cost. They have the same customers; uses the same suppliers and sell their products at similar prices. In short, the same condition applies to both companies.
Due to technical, cultural and economic developments that come about through globalisation; other companies which manufacture products in a different country can now offer their products in the United States too. That is why; a company like Samsung in Korea can sell their products in the United States at a lower price because they were produced for less. The local companies like Apple and Blackberry have to react and withstand the competition, and so, the world growth is stronger and there is an active exchange of goods between countries, more affordable products are available for more people.
However, not only products and economical merchandises take place but also the services, knowledge, cultural groups and even languages. All these essentials are thoroughly connected and impact each another but when there’s light, there’s shadow because of



References: Grunig, J. E. (1976). Organizations and public relations: Testing a communication theory. Journalism Monographs, 46. Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York: NY: Holt, Rinehart & Winston. Grunig, J., & Grunig, L. A. (1992). Models of public relations. In J. E. Grunig (Ed.) Excellence in public relations and communications management 285 - 325. Mahwah, NJ: Lawrence Erlbaum Assoc. Grunig, L. A., Grunig, J. E., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Mahwah, NJ: Lawrence Erlbaum Assoc. Hofstede, G. (1980). Culture’s consequences. Beverly Hills, CA: Sage. L’Etang, J. & Pieczka, M (1996). Critical perspectives in public relations London: International Thomson Business Press, 180 pp., np, paperback, 1996 McDonald 's India McDonald 's Malaysia (September 19, 2014), Website: http://www.mcdonalds.com.my/ MTV International (September 19, 2014), Website: http://www.mtv.com/mtvinternational/ Ritzer G. (2000), The McDonaldization of Society, Pine Forge, Thousand Oaks, California. Sriramesh, K. (1992). The impact of culture on public relations: Ethnographic evidence from India. Public Relations Review, 18(2), 201-211. Sriramesh, K Sriramesh, K. (2009). Globalisation and public relations: The past, present, and the future. PRism 6(2). Retrieved from http://praxis.massey.ac.nz/prism_on-line_journ.html Sriramesh, K., & White, J Sriramesh, K., & Takasaki, M. (2000). The impact of culture on Japanese public relations. Journal of Communication Management, 3(4), 337-352. The Glocal Forum (September 19, 2014), Website: http://orgs.tigweb.org/glocal-forum

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