Globalisation Effects on Footwear
Contents
1. Introduction Page 2
2. Methodology page 2
3. Results Pages 2-3
4. Discussion Page 3-5 4.1 Critical analysis of top ten Page 3 4.2 Background on Globalisation Page 3 4.3 Five topics I chose Page 3-4 4.3.1 The role of the W.T.O Page 4 4.3.2 The Impact of Trading Blocks Page 4 4.3.3 Globalisation of production Page 4 4.3.4 Ethical Issues Page 4 4.3.5 Joint Ventures and Strategic Alliannces Page 5
5. Conclusion Page 5
6. References Page 6
7. Bibliography Page 6
1. Introduction
The following report has a key primary objective; this is to discuss the effects of globalisation, and how it has an effect on the footwear industry. Globalisation has no specific definition, I believe the best two ways for it to be defined would be, “the death of distance” (Frances Cairncross) and the other definition is, “Globalisation is the integration of economies through markets across frontiers” (Martin Wolf).
The reason I chose to use the industry of footwear is because, firstly I find the topic very interesting, and secondly the market is dominated by several company’s which means we can clearly see globalisations effects on this industry with how the proportion of market shared by these has changed.
2. Methodology The main method which implemented has been through the use of market analysis websites, such as; mintel global market navigator, and GMID Global Market Information Database. I have also been using a number of other online sources, such as some power point presentations, and also the use of textbooks have been incredibly helpful in understanding the theory of globalisation.
3. Results The top two companies were fairly predictable, with ‘Nike Inc’ having the greatest market share with 6.4% in 2010, second was ‘Adidas AG’ with 3.5%, these two companies had a significantly higher amount than any other company in the market, with the third top company being ‘Heinrich
1. Introduction Page 2
2. Methodology page 2
3. Results Pages 2-3
4. Discussion Page 3-5 4.1 Critical analysis of top ten Page 3 4.2 Background on Globalisation Page 3 4.3 Five topics I chose Page 3-4 4.3.1 The role of the W.T.O Page 4 4.3.2 The Impact of Trading Blocks Page 4 4.3.3 Globalisation of production Page 4 4.3.4 Ethical Issues Page 4 4.3.5 Joint Ventures and Strategic Alliannces Page 5
5. Conclusion Page 5
6. References Page 6
7. Bibliography Page 6
1. Introduction
The following report has a key primary objective; this is to discuss the effects of globalisation, and how it has an effect on the footwear industry. Globalisation has no specific definition, I believe the best two ways for it to be defined would be, “the death of distance” (Frances Cairncross) and the other definition is, “Globalisation is the integration of economies through markets across frontiers” (Martin Wolf).
The reason I chose to use the industry of footwear is because, firstly I find the topic very interesting, and secondly the market is dominated by several company’s which means we can clearly see globalisations effects on this industry with how the proportion of market shared by these has changed.
2. Methodology The main method which implemented has been through the use of market analysis websites, such as; mintel global market navigator, and GMID Global Market Information Database. I have also been using a number of other online sources, such as some power point presentations, and also the use of textbooks have been incredibly helpful in understanding the theory of globalisation.
3. Results The top two companies were fairly predictable, with ‘Nike Inc’ having the greatest market share with 6.4% in 2010, second was ‘Adidas AG’ with 3.5%, these two companies had a significantly higher amount than any other company in the market, with the third top company being ‘Heinrich
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