Globalisation and the Film Industry
Introduction
Globalisation has significantly changed trends and patterns in the global film industry, at an estimated worth of $60 million annually film industry has become one of the most important in the creative businesses (Rosnan, H, Ismail, N.M., & Daud. N.M., 2010).
This research paper will cover the topic of the American film industry, globalisation and how globalisation has impacted on the change of the American film industry. I will also continue on to how the American film industry and its producers can integrate successfully internationally.
American Film Industry
America has the oldest film industry, and also the largest in revenue. It has had a profound effect on cinema across the world since the early 20th century. The business of the film industry incorporates entertainment marketing and distribution strategies as well as corporate strategy, such as cost reduction initiatives in film financing, staff reorganisation, budgeting, and media technology (Film industry statistics, 2009).
The American film industry has always been an international business, and according to The Los Angeles (2011), with total box-office spending rising by one-third in North America in the past decade, and also doubling elsewhere, the business has dramatically increased.
Globalisation of the American Film Industry
Despite the declining economy in America, the film industry stays strong, especially ‘Hollywood’ with impressive figures every year. Since the very beginning around the 20th century, the film industry has spread worldwide and grown exponentially while surrounding itself into everyday culture. World wide box office revenue came to approximately $29.2 billion; with the US taking up $10.6 billion, Europe, Middle East and Africa taking up $9.66 billion, Asia pacific taking up $6.46 billion, and Latin America taking up $2.66 billion. It is safe to say that the American film industry is very much a global organisation (Film industry statistics, 2009).
Globalisation has significantly changed trends and patterns in the global film industry, at an estimated worth of $60 million annually film industry has become one of the most important in the creative businesses (Rosnan, H, Ismail, N.M., & Daud. N.M., 2010).
This research paper will cover the topic of the American film industry, globalisation and how globalisation has impacted on the change of the American film industry. I will also continue on to how the American film industry and its producers can integrate successfully internationally.
American Film Industry
America has the oldest film industry, and also the largest in revenue. It has had a profound effect on cinema across the world since the early 20th century. The business of the film industry incorporates entertainment marketing and distribution strategies as well as corporate strategy, such as cost reduction initiatives in film financing, staff reorganisation, budgeting, and media technology (Film industry statistics, 2009).
The American film industry has always been an international business, and according to The Los Angeles (2011), with total box-office spending rising by one-third in North America in the past decade, and also doubling elsewhere, the business has dramatically increased.
Globalisation of the American Film Industry
Despite the declining economy in America, the film industry stays strong, especially ‘Hollywood’ with impressive figures every year. Since the very beginning around the 20th century, the film industry has spread worldwide and grown exponentially while surrounding itself into everyday culture. World wide box office revenue came to approximately $29.2 billion; with the US taking up $10.6 billion, Europe, Middle East and Africa taking up $9.66 billion, Asia pacific taking up $6.46 billion, and Latin America taking up $2.66 billion. It is safe to say that the American film industry is very much a global organisation (Film industry statistics, 2009).
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