In this essay I will critically evaluate the influence of globalisation on community development in contemporary Aotearoa/New Zealand. I will be discussing how globalisation of media, things such as movies, music and internet influences culture in New Zealand. Globalisation can be seen as a mass production or growth of something that is spread worldwide. Community development is the community coming together as one, being empowered to build or change their community based on equality for all. Although this type of globalisation may promote an individualistic identity and a lifestyle of consumption I will be discussing the benefits and barriors of globalisation through media in community development. Globalization involves the movement of people, goods, ideas and information across national boundaries. It has been defined as ‘the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa’ (Giddens ,1990). Basically Community development is the process of helping a community strengthen itself and develop towards its full potential; it empowers people and feeds them with knowledge and skills needed to build strong resilient communities. According to Edwards (1995), globalisation is the “compression of the world and intensification of the consciousness of the world so that people, services and goods are available to each other across the globe through a variety of means… and ways” (p. 244). Giddens (2011). One of these ways is through media. With the trade of cultural products such as books, television shows, magazines, and the major one, internet, which means that people have information readily to go and have access to all different types of cultural media.” The more access we have to different media in my opinion adds to your identity, your culture and maybe to an extreme takes over your culture. The only change we face today is the rising amount of...
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