Is globalisation ‘new and inevitable’? Discuss with reference to EITHER culture, economics OR politics. Globalisation means ‘Growth to a large scale across the world’. This does not mean just businesses expanding across the world but also news, technology, people and even diseases. It’s when ‘something’ crosses national boundaries at an imaginary speed and on an unpredictable scale. This is only touching the subject in defining globalisation. There are different views on what globalisation is and how it has come about. Within this essay I will discuss the 3 different theories with reference to culture and what key features that makes up globalisation The term 'culture' can have a multitude of meaning; however I am talking about culture in terms of the rules of society. In this sense, culture is the shared set of ideas, values, beliefs and goals of any group or perhaps organization of people. Cultures can be very scalable, which is why globalisation can in fact happen; they can also be a hindrance to globalisation. A culture often consists of the very things we have been brought up with and our traditions, and also includes new ideas, some of which can come about and set in to society extremely quickly, such as information technology. Technology has now created the possibility of global culture, the internet; Satellites and cable TV are breaking cultural boundaries. Where ever you live you can watch an American sitcom on TV whatever part of the world you live in. For example, people in Spain can watch the Australian soap Neighbours and many other TV programmes over the world all thanks to the invention of satellite. We can watch breaking news on the other side of the world while its happening, a good example of that is 9/11, people all over the world saw the aftermath and how the twin towers collapsed after the terrorist attack, bringing the world closer together. This is just an example of globalisation, as mentioned before, they are three different theorists on globalisation they are Globalist, inter-nationalist and transformationalist. Globalists see globalisation as its happening, it’s here and it’s unstoppable. There are two different types of Globalists, positive and pessimistic globalists. Positive globalist finds globalisation as welcoming and improving quality of life all over the world, bringing different cultures together making us all able to tackle global solutions. Where with pessimistic globalist see globalisation as making the world less diverse. They see the world slowly being dominated by the major economic countries like USA, Western Europe and Japan as they have the power to impose their own agenda onto the world. Both positive and pessimistic globalist see’s globalisation as inevitable and reducing state sovereignty and autonomy. Inter-nationalists and transformationalist see the globalists view on globalisation a bit excessive. Inter-nationalist sees that globalisation has always been there but more regional than on a global scale, it’s not unstoppable and each nation-state as strong as ever. Transformationalist thinks that globalisation is a complex, diverse and unpredictable process and the nation states still have their independence.
Positive globalists focus on the on-going possibilities of the ‘global Village’. Marshall McLuhan in the 1960’s developed the saying ‘global Village’, meaning that the world has shrunk through communication technology to a village. This saying is still around in today society and in most recent years became a revival by those who honour the democratic and participatory possibilities afforded by the internet (Mackay, cited in pg55). The internet creates an open debate between groups of individuals as its free form state control. Rheingold, 1955 explains that the world is being manipulative of the news and public opinion by governments and corporations through advertising, PR and information management, where he sees the Internet as an electronic forum through...
References: Mackay, H (2004) ‘The globalization of culture?’ in Held, D.(ed) a globalizing world? Culture, economics, politics, London, Routledge/The Open University
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