Global Wine War 2009-New World Versus Old
Introduction In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the best wine in the world? They would have said France, Italy or Spain. However, if you ask someone the same question nowadays, the answer would be different. The new wine industry players such as Australia, the United States and Chile are changing the global industry structure, leading the global industry trend, and challenging the traditional wine makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from the old world to the new based on Case 2-1 Global Wine War 2009: New World Versus Old, and gave some advice to the both sides in the fierce battle according to the analysis.
The Brilliant Old World Grape growing and winemaking are indispensable aspect in the progress of human civilization. After thousand-year development, innovations revolutionized the industry. As the industry developed, wine became increasingly important to the cultural and economic life of the producing countries. As the major European producing country which has a long winemaking history, France is a representative country of the old world of wine industry. The main factors determined the French to become the dominant competitors in the increasingly global wine industry for centuries include:
Long history of grape growing and winemaking, long-standing wine culture and a prosperous economy formed an excellent development environment.
Strict and recognized laws and regulations to control almost every aspect of winemaking to ensure the quality of wine and to help consumers identify their finest wines.
The terroir, combination of soil, aspect, microclimate, rainfall and cultivation, gave the wine from each vineyard its unique character, to cater the demands of different tastes and to ensure the taste and the quality of wine.
And above factors are also the competitive advantages of
The Brilliant Old World Grape growing and winemaking are indispensable aspect in the progress of human civilization. After thousand-year development, innovations revolutionized the industry. As the industry developed, wine became increasingly important to the cultural and economic life of the producing countries. As the major European producing country which has a long winemaking history, France is a representative country of the old world of wine industry. The main factors determined the French to become the dominant competitors in the increasingly global wine industry for centuries include:
Long history of grape growing and winemaking, long-standing wine culture and a prosperous economy formed an excellent development environment.
Strict and recognized laws and regulations to control almost every aspect of winemaking to ensure the quality of wine and to help consumers identify their finest wines.
The terroir, combination of soil, aspect, microclimate, rainfall and cultivation, gave the wine from each vineyard its unique character, to cater the demands of different tastes and to ensure the taste and the quality of wine.
And above factors are also the competitive advantages of