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Global Marketing Report Business PDF
A business report: Cargill Inc. April 2014

Outline

Executive Summary 3

Introduction 4

Cargill 's supply chain approach 5

Cargill 's targeted markets: the Western and Asian perspective 6

Cargill 's market entry customs and channel strategies 7

Cargill as an American company and and supply chain provenance 9

References 12

Executive Summary

The following business report considers Cargill, a company operating in commodity and direct-consumer distribution markets. Cargill is a company that employs more than 180 000 employees and exports 25% of US wheat and supplies most of the worlds produce like meat, oils and other food produce to consumers.

The company has a vertical supply chain, however with the global trends it becomes more horizontal and joints with famous brands to be down-to-market and answer consumer tastes and preferences. With increasing publicity as a result of globalization, Cargill is more transparent, yet still retains privacy in areas important for its competitive advantage.

Introduction

The company presents the largest private company in USA operating globally since the early 20th century; It has an established distribution channels around the world after the American post-War influence in Asia (Browsler,2005;Cargill,2014) . The company produces and distributes grain, meat, flavors and owns ocean transportation. Most of the company’s activity like distribution and production channels is vertically integrated.

The report will first consider Cargill’s supply chain, with its target markets and strategies of marketing channels and markets. Finally it will move onto issues of supply chain provenance and give main recommendations based on problems presented in the report.

Cargill’s supply chain approach reflects on the nature of a private company. It keeps a very private image of an


References: Bichou, K. and Bell, M. (2007). Internationalisation and consolidation of the container port industry: assessment of channel structure and relationships. Maritime Economics & Logistics, 9(1), pp.35--51. Browsler, K. (2014). Invisible Giant: Cargill and its Transnational Strategies. 1st ed. [ebook] MacMillian, p.46. Available at: share.edu.sina.com.cn/download.php?fileid=20266924 [Accessed 20 Mar. 2014]. Cargill, (2012). Cargill Ceylon Sri Lanka Annual Report. 2011-2012. Colombo: Cargill. Cargill.com, (2014). Cargill: Products & Services.. [online] Available at: http://goo.gl/15ozTg [Accessed 18 Apr. 2014]. Cargill.co.in, (2014). Cargill India: Locations. [online] Available at: http://www.cargill.co.in/en/locations/index.jsp [Accessed 11 Apr. 2014]. Cargill.co.in, (2014). Cargill India: Refined Oils. [online] Available at: http://www.cargill.co.in/en/products/refined-oils/index.jsp [Accessed 14 Apr. 2014]. Cargill.com, (2014). Cargill: News Center - News Releases - 2010 - Cargill acquires Unilever 's shelf-stable tomato sauce and paste business.... [online] Available at: http://www.cargill.com/news/releases/2010/NA3034920.jsp [Accessed 16 Apr. 2014]. Cargill.ru, (2014). Cargill Russia: Cargill in Russia. [online] Available at: http://www.cargill.ru/en/about/index.jsp [Accessed 7 Apr. 2014]. Cargillfoods.com, (2014). Truvia® stevia leaf extract is a great-tasting, natural, zero-calorie sweetener. [online] Available at: http://www.cargillfoods.com/na/en/products/sweeteners/specialty-sweeteners/truvia/ [Accessed 28 Mar. 2014]. Cecere L. (2012) Building Market-driven Value Networks , Supply Chain Insights LLC, Available at: http://supplychaininsights.com/report-archives/ , Accessed : 05 April 2014 Cbsnews.com, (2014) Cropchoice.com, (2013). CropChoice. [online] Available at: http://www.cropchoice.com/leadstry7687.html?recid=144 [Accessed 16 Apr. 2014]. Evans, P. (2014). Diageo CEO Ivan Menezes says the alcohol company wants to buy global brands. [online] Online.wsj.com. Available at: http://online.wsj.com/news/articles/SB10001424052702303973704579351972395348710 [Accessed 23 Mar. 2014]. Fitsell, T. and Williams, R. (2007). HSBC 's guide to cash and treasury management in Asia Pacific 2008. 1st ed. Hong Kong: PPP Co. Ltd. Haenn, N. and Wilk, R. (2006). The environment in anthropology. 1st ed. New York: New York University Press. Patrick, H. (2013). Exclusive: Cargill to change beef labeling in wake of 'pink slime ' furor. Reuters. [online] Available at: http://www.reuters.com/article/2013/11/05/us-usa-cargill-labeling-idUSBRE9A40XE20131105 [Accessed 18 Apr. 2014]. Silicon Valley’s Fake Eggs Are Better Than the Real Thing. (2013). Motherboard. [online] Available at: http://motherboard.vice.com/blog/silicon-valleys-fake-eggs-are-better-than-the-real-thing [Accessed 21 Mar. 2014]. Seas of Change (2010) Case Study Cargill Ceylon, Seas of Change, Available at : http://seasofchange.net/wp-content/uploads/downloads/2012/03/Case-study-2-IFAD-Passion-Fruit-Sri-Lanka.pdf, Accessed: 05 April 2014 Trejo-Pech, C., House, L
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