Global Marketing

Powerful Essays
Topics: Marketing
Global Marketing Plan
Yve Franks
MKT/562

Executive Summary

Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education, nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence in the people as well as a positive change. Haiti is a place that is known for soccer and Gambit wants the chance to build up Haiti and the people that live there.
Gambit Sports Outreach program will create a global marketing plan that will make sure to reach many people. Gambit wants the global marketing plan to go global so it can help Haiti and the people there. The Global marketing plan is going to cover Competitive Environment, Global Entry Strategy, Implementation and Standardization Strategies, Global Segmentation, Positioning, Distribution and Pricing, and Global Advertising.
Competitive Environment Paper
The untapped Sports infrastructure of Haiti is ripped for marketing of athletes and sponsorship development. Furthermore, Jerry Tardieu, President of the Council of Economic and Social Development see sports as an opportunity to create a new vision through international partnerships that allow the free sharing of knowledge, assistance and resources (Haiti – Sports). However, Gambit Sports Soccer Outreach Program would like to add to the overall Haitian sports mission and vision by addressing the competitive environment for sports through the Porters five forces model.

In order for Gambit Sports Soccer Outreach Program to understand the complexity of segmented market of Haiti we must first analysis Haiti through a thorough SWOTT analysis. This SWOT analysis will provide in-depth overview the Strengths, Weakness, Opportunity,



References: Johansson, J. K. (2009). Global marketing: foreign entry, local marketing, and global management. Chicago: Irwin. Hawthorne, Suzanne (2014) Cateora, Philip R., Mary C. Gilly, and John L. Graham. (2009) International marketing. 14th ed. New York: McGraw-Hill Irwin Developing a Market Segmentation Global Marketing Today. (n.d.). Global Marketing Today. Retrieved March 29, 2014, from http://globalmarketingtoday.wordpress.com/about/going-global-distribution/ Johansson, J Pricing Strategy. (n.d.). Pricing Strategy. Retrieved March 30, 2014, from http://www.netmba.com/marketing/pricing/ The Balls To Make A Difference! Types of Marketing Channels. (n.d.). Boundless. Retrieved March 30, 2014, from https://www.boundless.com/marketing/marketing-channels/marketing-channels-in-supply-chain/types-of-marketing-channels/ Carpenter, G Johansson, J. K. (1997). Global marketing: foreign entry, local marketing, and global management. Chicago: Irwin. Haiti - Sports : 1st Sport Business Forum on the economy of sport - HaitiLibre.com, Haiti News, The haitian people 's voice Cape Fear Soccer Club. (2014). Retrieved from http://www.capefearsoccer.com/Default.aspx?tabid=174395 Soccer Aid Outreach. (2014). Retrieved from http://www.insocceroutreach.com/soccer-aid.html

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