global market soap libre
THE GLOBAL MARKET FOR SOAPS
A Market Research Report
For the
Public -Private Partnership on Handwashing with Soap
THE LONDON SCHOOL OF HYGIENE
&
TROPICAL MEDICINE
The Global Market for Soaps
CONTENTS
Acknowledgements
Acronyms
List of Figures and Tables
Executive Summary
Chapter 1:
1.1
Introduction
1.2
A Public -Private Partnership
1.3
Mutual benefits
1.4
Research objective
1.5
Methods and sources of information
1.6
What is soap?
1.7
Soap - a brief history
1.8
The market for soaps
Chapter 2: The Market
2.1
The world market for soap
2.2
Markets in the developed world
2.3
The soap market in developing countries
2.3.1 Latin America
2.3.2 Asia
2.3.3 Africa and the Middle East
2.3.4 Central and Eastern Europe
Chapter 3: Soap production and promotion in the global market
3.1
Nature of the global industry
3.2
Promotion and branding
3.3
Corporate focus: soaps and detergents
3.4
Growth and expansion strategies
3.4.1 Market segmentation
3.4.2 Mergers and acquisitions
3.5
How local companies are responding to multinational strategies
Chapter 4: The PPP Hand Wash Initiative
4.1
Motivation to participate in the PPP
4.2
Threats
Appendix 1: Population Statistics
Appendix 2: Emerging markets and their key players
i)
Latin America ii) Asia iii) Africa and the Middle East iv) Central and Eastern Europe
Appendix 3: Corporate profiles
Appendix 4: List of relevant web-sites
Appendix 5: References
2
Figures and Tables
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
The Public Private Partnership: health and well-being promotion routes
Global soap consumption: regional distribution (2000)
Developing World Income Pyramid (Annual Income at 1998-2000)
P&G turnover by product category 1999
Unilever sales by product category 1999
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Formulations and uses of soaps and non-soapy detergents
Fats and oils in main commercial use for soap-making
The top 20 global players in the soaps and detergents industry
Advertising spend in 2000
A Market Research Report
For the
Public -Private Partnership on Handwashing with Soap
THE LONDON SCHOOL OF HYGIENE
&
TROPICAL MEDICINE
The Global Market for Soaps
CONTENTS
Acknowledgements
Acronyms
List of Figures and Tables
Executive Summary
Chapter 1:
1.1
Introduction
1.2
A Public -Private Partnership
1.3
Mutual benefits
1.4
Research objective
1.5
Methods and sources of information
1.6
What is soap?
1.7
Soap - a brief history
1.8
The market for soaps
Chapter 2: The Market
2.1
The world market for soap
2.2
Markets in the developed world
2.3
The soap market in developing countries
2.3.1 Latin America
2.3.2 Asia
2.3.3 Africa and the Middle East
2.3.4 Central and Eastern Europe
Chapter 3: Soap production and promotion in the global market
3.1
Nature of the global industry
3.2
Promotion and branding
3.3
Corporate focus: soaps and detergents
3.4
Growth and expansion strategies
3.4.1 Market segmentation
3.4.2 Mergers and acquisitions
3.5
How local companies are responding to multinational strategies
Chapter 4: The PPP Hand Wash Initiative
4.1
Motivation to participate in the PPP
4.2
Threats
Appendix 1: Population Statistics
Appendix 2: Emerging markets and their key players
i)
Latin America ii) Asia iii) Africa and the Middle East iv) Central and Eastern Europe
Appendix 3: Corporate profiles
Appendix 4: List of relevant web-sites
Appendix 5: References
2
Figures and Tables
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
The Public Private Partnership: health and well-being promotion routes
Global soap consumption: regional distribution (2000)
Developing World Income Pyramid (Annual Income at 1998-2000)
P&G turnover by product category 1999
Unilever sales by product category 1999
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Formulations and uses of soaps and non-soapy detergents
Fats and oils in main commercial use for soap-making
The top 20 global players in the soaps and detergents industry
Advertising spend in 2000
References: Mintel. The UK Market for Cosmetics and Toiletries . Mintel Keynote, 2000 Reckitt-Benckiser Annual Review 2000