Global Expansion Plan

Best Essays
Topics:
LETTER OF TRANSMITTAL

22 November 2012
Datuk Steven Sim
Chief executive officer and managing director
Secret Recipe Cakes and Café Sdn Bhd
Malaysia

Dear Sir,
FINAL REPORT SUBMISSION – EXPANSION PLAN TO VIETNAM MARKET
Please find attached the reported requested by the Board.
This report reveals an insight into the Vietnamese market and explains why this is a potential one to invest in.
We hope that the information provided is useful in the decision-making with regard to further development of Secret Recipe in the future.
If you need any farther clarification on the report, please do not hesitate to contact me, the team leader, at an email address: ksay1nho@email.nottingham.edu.my

Yours sincerely,
Nguyen Huynh Bao Ngoc
On behalf of the Global Strategy Team

Table of Contents 1. Executive summary 3 2. Introduction 4 3. Methodology 5 4. Findings and Discussion 6 4.1. Motives of internationalization 6 4.2. Justification of entering into Vietnam 6 5. Conclusion 13 6. Recommendations: 14 6.1. Most appropriate strategy 14 6.2. Entry mode 14 6.3. Appropriate organization structure 15 7. References 16

1. Executive summary
This report critically examines the possibility of Vietnam to be the next stop in Secret Recipe’s global expansion plan.
Initially, the report highlights the current great achievements that Secret Recipe has been attaining from its very first internationalized activity. Employing the proper strategy and being favored by consumers all guarantee an auspicious future for the chain. Taking all of these merits, the company consecutively looks for new marketplaces with new resources. Simultaneously, findings have shown that Vietnam is an appealing market because of its potentials in a fast-growing economy and long-term profitability, as well as rich resources.
Then, the country risk analysis and the country market and industry opportunities analysis were introduced to evaluate



References: A recipe for success (2011) [Online]. Available at http://top10malaysia.com/home/index.php/trail-blazing-companies/secret-recipe [Accessed 19th October 2012] B.M Corruption in Vietnam is serious, blatant, rampant (September 2012) [Online]. Available at http://tuoitrenews.vn/cmlink/tuoitrenews/politics/corruption-in-vietnam-is-serious-blatant-rampant-1.85998 [Accessed 12th November 2012] Dunning, H Foodservice in Vietnam to 2014 (July 2011) [Online]. Available at http://www.marketresearch.com/Datamonitor-v72/Foodservice-Vietnam-6446347/ [Accessed 28th October 2012] F.U L.S. Welch, R.K. Luostarinen (1988). ‘Internationalization: evolution of a concept’. Journal of General Management, 14 (2) (1988), pp. 34–55 P.J Secret Recipe to invest RM60m on expansion (December 2011) [Online]. Available at http://www.thesundaily.my/news/243733 [Accessed 21st October 2012] Secret Recipe in Malaysia (July 2011) [Online]

You May Also Find These Documents Helpful

  • Good Essays

    Global Expansion

    • 1898 Words
    • 8 Pages

    Global expansion Thesis Statement ¹ In a reversal of the actual trends of the global exchange starting from 1200 until at least the late 1700s, ideas inventions, and trade goods were seen to be diffused from Europe to the rest of the world. Europe had become the dynamic engine of the interregional interaction and cross cultural encounters that were increasingly viewed as definitive for early modern and modern world history European view on religion, political and on military expansion and cultural…

    • 1898 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Global Expansion

    • 3842 Words
    • 11 Pages

    Global Expansion: Ethical Challenges and Opportunities Josh Patillo AB Technical College ENG112-04 Abstract Global Expansion is a necessity for companies who are looking to grow their businesses and reduce costs. Global expansion, however, does not come without its challenges. When businesses choose to expand to global operations, it is important to properly train leaders in appropriate ethical negotiations with foreign officials. Once negotiations have been completed and business operations…

    • 3842 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    Global Expansion

    • 679 Words
    • 3 Pages

    that for service company they must provide customer satisfaction and for a manufacturing company they must provide product satisfaction. To achieve global success a service company must have a good communication with their customers by having well trained employees. The element is having excellent customer service. An obstable to global expansion is the high competition. 3.The merits of having its own staff spread around the world consist of providing the customer quality service. Meaning the…

    • 679 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Global Expansion

    • 563 Words
    • 3 Pages

    materials, and other Web resources, find some examples of international companies in the United States that demonstrate a global management approach to their operations. Provide some specific examples of practices or strategies that demonstrate this approach. Then answer the following questions: * Why has it become so important for companies to become competitive in the global business environment? * What advancements in operations management in other countries have affected the way companies…

    • 563 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Expansion Plans

    • 1753 Words
    • 8 Pages

    * Construction of Yoga, meditation and prayer hall with cultural activities to accommodate another 600 people which cost about Rs.1.00 crore (i.e. $ 2.00) lakhs. Dairy Farm: EXPANSION PLANS AND FUTURE OUTLOOK The future plans of Dar-ul-Sukun reaches beyond the borders of religion, cast, color and creed. The had always perform to make its members self-sufficient, so that they can play a productive part in the society. The non-discriminatory attitude towards the society is a big example of promotion…

    • 1753 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    The Expansion Plan

    • 434 Words
    • 2 Pages

    The Expansion Plan NAME Kaplan University April 22, 2014 AB 140 Professor NAME Question 1: How would creating a new coordinating position between the CEO and location managers help the business to grow? Answer 1: Creating a new coordinating position would help The Sandwich Blitz organization would allow the owners to focus on the business aspect of opening more locations instead of having to deal with the day to day duties of trying to manage the stores. They could now delegate…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    RISK MANAGEMENT � PAGE * MERGEFORMAT �4� Running Head: RISK MANAGEMENT Risk Management for Supplier Global Expansion Project [STUDENT NAME] [INSTITUTION] [COURSE NAME] [DATE] � Risk Management for Supplier Global Expansion Project Risk or threat is common and found in various fields of daily life and business. This concept of risk is found in various stages of development and execution of a project. Risks in a project can mean there is a chance that the project will result in total failure…

    • 1150 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Ethical Considerations in Global Expansion Overview In Unit 1 you formed a team and started the process of company growth. Part of this team formation was to create a values profile. In week 2 one task that your team will face is to analyze growth opportunities for expansion. There are several factors that will impact your decision making, “Total demand in any quarter will be determined by (1) the market’s sales potential, (2) the seasonal and economic conditions of the global economy, and (3) the…

    • 277 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Toyota's Global Expansion

    • 529 Words
    • 3 Pages

    Case 1: Toyota’s Global Expansion Toyota is expanding aggressively to overtake General Motor’s first position in volume. Its goal won’t be achieved if Toyota only focusing its manufacturing plant only in Japan, because as the volume increase the demand stay still in Japan, and if Toyota exporting their product it will make their cost higher and resulting uncompetitive price. So Toyota built their manufacturing overseas by considering country’s law, agreement, demand, taxes, currency and cost…

    • 529 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Managing Global Expansion

    • 7311 Words
    • 30 Pages

    Managing Global Expansion: A Conceptual Framework. Business Horizons | March 01, 2000 | Gupta, Anil K.; Govindarajan, Vijay | COPYRIGHT 1989 JAI Press, Inc. (Hide copyright information)Copyright [pic] There are at least five reasons why the need to become global has ceased to be a discretionary option and become a strategic imperative for virtually any medium-sized to large corporation. 1. The Growth Imperative. Companies have no choice but to persist in a neverending quest for growth if they…

    • 7311 Words
    • 30 Pages
    Powerful Essays