Global Enterprise Location-based Search and Advertisement Market 2014-2018

Topics: Advertising, Marketing, Mobile advertising Pages: 4 (412 words) Published: September 15, 2014
Global Enterprise Location-based Search and Advertisement Market 2014-2018

Location-based search and advertising enables users to integrate mobile advertising with mobile technologies such as LBS. Location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. Location-based search and advertisement provides a higher RoI to enterprises compared with other forms of advertising. It is an essential direct marketing channel available for enterprises to increase their outreach and brand awareness among consumers. It also enables marketers to reach their specific target audience by providing personalized ads based on age, location, personality, and interest. There are three types of location-based advertising, namely messaging, display, and search.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Enterprise Location-based Search and Advertisement market for the period 2014-2018. To calculate the market size, the report considered the revenue generated from annual sales of ads by FMCG companies, automobile companies, educational institutions, sports industry companies, and local restaurants and food joints. The annual sales of ads for providing coupons and the annual sales of ads in indoor segments such as Hospitals, Stadiums, and Malls are also included for calculating the market size. The report also considers the revenue generated from location-based search and advertising. View our full TOC here

Key Regions

EMEA
APAC
Americas

Key Vendors

AdMoove
Foursquare Labs Inc.
Groupon Inc.
Jiepang API
xAD Inc.

Other Prominent Vendors

Appello Systems
Apple
AT&T Mobility
Badoo
BLIP Systems
COUPIES
Facebook
France Telecom
Gbanga
Google
HERE (Nokia)
Hibu
Intersec
Madvertise
Millennial Media
MTN Group
NeoMedia
Nexage
Proxama
Shopkick
Taganode.com
Telemap
TeleNav
Vodafone Group
Vouchercloud
Waze (Google)
Weve
YourbanDeals...
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